Vice President, Head of Creative and Innovation Excellence LEGO® DESiGN

Job Description

A portfolio is required for this role. Please ensure a link is included in your CV.

This role must be based in Denmark full time.

“The joy of creation is the driving force in every human being. We do our very best to live this trust and make if possible for everyone in the world. "

Core Responsibilities

Lead the Innovation Strategy & Platform Roadmap: Define and drive the short‑ to mid‑term innovation strategy across systems, interaction, and experience platforms. Shape business cases, investment priorities, and IP strategies that enable growth, differentiation, and risk mitigation.

Develop and Manage Core Innovation Platforms: Oversee the creation, evolution, and integration of key innovation platforms (e.g., Play, Interaction, Building Experiences, CMF&G(Colour, Material, Finish & Graphics)). Ensure platforms are scalable, coherent, and embedded across design and partner teams.

Steward Systems & Foundational Design Frameworks : Own the continuous development of foundational systems—including brick, color, form, element, and material—to secure consistency, quality, and long‑term design readiness.

Set & Drive the Long‑Term Creative Vision: Establish a 3–5‑year creative North Star and translate it into actionable annual direction. Guide design portfolios, narratives, and end‑to‑end consumer experiences.

Lead Curation, Expression & Creative Enablement: Bring the creative vision to life through curated showcases, design toolboxes, and creative assets. Lead explorations in color, material, finish, and graphic expression that inspire and empower teams.

Advance Design Research, Insights & Foresight: Lead design‑led insights, cultural foresight, and trend research. Translate insights into strategies, opportunities, and creative direction that fuel concept development and future innovation.

Inform Strategic Partnerships & Cultural Collaborations: Identify and collaborate on high‑impact design collaborations with external partners, cultural institutions, and creative communities aligned to innovation strategy and LEGO Brand Priorities

Enable Prototyping, Testing & Validation Excellence: Build capabilities and processes for rapid prototyping, experimentation, and validation to accelerate learning, refine concepts, and strengthen decision‑making.

Play your part in our team succeeding

The LEGO Design Department is the creative heart to of the brand. We have two core responsibilities.

1. Live our core purpose led values to develop and inspire the builders of tomorrow.

2. Continue the legacy of innovative creative play experiences for people of all ages that are challenging, imaginative, and fun only the way the LEGO Brand can.

Do you have what it takes?

Significant senior‑level experience leading creative, design, or innovation teams with a proven track record of shaping and executing creative strategy across complex organizations.

Demonstrated ability to lead multidisciplinary creative teams (designers, strategists, editors, Copywriters, etc.) and foster highly collaborative, high‑performance environments.

Proven expertise in creative strategy, brand storytelling, and experience development, with the ability to translate insights and trends into compelling creative direction.

Strong capability in systems thinking and design foundations, including the ability to evolve design systems, materials frameworks, and creative toolkits.

Exceptional stakeholder management and cross‑functional collaboration skills, with experience influencing senior leaders and partnering across marketing, product, R&D, and external creative partners.

Strong ability to lead end‑to‑end creative processes, from concept development to execution, including managing prototyping, testing, and iteration cycles.

High level of communication, storytelling, and presentation skills, able to articulate creative direction, influence decision‑making, and inspire diverse creative teams.

Nice to have

A degree related to a technical component of the role (e.g., industrial design, materials engineering, plastics engineering) may be beneficial, depending on background.

Prior experience working with large‑scale creative or design systems (e.g., color/material libraries, modular design frameworks, speculative design toolkits).

Background in industrial design, CMF ( Color, Material, and Finishes) , material science, human–computer interaction, or creative technology, especially in contexts involving prototyping or system‑level innovation.

Experience with trend forecasting, cultural research, or foresight methodologies to inform creative and innovation direction.

Proven ability to facilitate creative workshops, sprints, or co‑creation sessions with cross‑functional and external partners.

Familiarity with rapid prototyping tools (physical or digital), such as 3D modeling, low‑fidelity prototyping, or experiential mock‑ups.

Knowledge of creative agency, entertainment, gaming, or consumer products ecosystems.

Experience working with external cultural partners, museums, art institutions, or design studios.

Demonstrated comfort navigating ambiguity, making progress with unclear direction, and helping teams find structure.

Brings a growth mindset—comfortable experimenting, learning, and iterating.

Thrives in and contributes to a collaborative, multidisciplinary team environment.

Shows initiative — proactively identifies opportunities and acts on them.

Experience in global organizations or multinational environments, including cross‑cultural collaboration.

Ability to travel internationally for workshops, inspiration trips, or partner engagements (as needed).

#LI-DNI

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine