Vice President of Marketing

• Vice President of Marketing
• PE-Backed SaaS | Middle Market Focus | Senior Leadership

• Job Title: Vice President of Marketing
• Reports To: Chief Executive Officer
• Location: Denver, CO (in-office 3 days a week: Monday, Tuesday and Thursday)
• Compensation: $140,000 - $150,000 + bonus

About the Company

Accelo is a growth-oriented, private equity-backed SaaS company serving middle-market businesses with a Professional Services Automation platform. Backed by Bow River Capital (PE firm), we are on an accelerated growth trajectory and seeking a dynamic, data-driven marketing leader to help us scale our brand, pipeline, and customer base. Our platform is purpose-built for the complexity of middle-market organizations, and our marketing efforts must reflect the sophistication and value we bring to that segment.

Position Overview

The Vice President of Marketing will serve as a key member of the senior leadership team, owning all aspects of marketing strategy and execution. This individual will be responsible for building a best-in-class marketing engine that drives measurable pipeline growth, supports the sales organization, and elevates brand authority in our target markets. The ideal candidate brings a blend of strategic vision and hands-on execution, with a deep understanding of the PE-backed SaaS operating environment and the middle-market buyer.

Key Responsibilities

Demand Generation & Pipeline Growth

Architect and execute a full-funnel demand generation strategy that consistently delivers qualified pipeline to the sales team

Own MQL, SQL, and pipeline contribution targets; build a reporting cadence with clear attribution models

Develop and optimize multi-channel campaigns across paid media, email, content, webinars, and events

Partner closely with Sales leadership to align on ICPs, messaging, and pipeline velocity metrics

SEO, GEO & AEO Strategy

Lead and evolve the company’s organic search strategy, including traditional SEO, Generative Engine Optimization (GEO), and Answer Engine Optimization (AEO)

Ensure the company’s content and digital presence is optimized for discovery across both traditional search engines and AI-powered answer platforms (e.g., ChatGPT, Perplexity, Gemini)

Build a scalable framework for keyword strategy, topical authority, and structured content that wins in the evolving search landscape

Track and report on organic visibility, AI citation frequency, and search-driven pipeline contribution

Content Strategy & Thought Leadership

Build a content engine that establishes the company as the authoritative voice for middle-market buyers in the category

Oversee production of high-impact assets: whitepapers, case studies, blog content, video, webinars, and sales enablement collateral

Develop a content calendar aligned to buyer journey stages, seasonal trends, and product releases

Collaborate with subject matter experts and customers to create authentic, insight-driven content

Events & Field Marketing

Own the company’s events strategy, including industry conferences, owned executive events, user conferences, and virtual programming

Partner with Sales to design targeted field marketing programs that accelerate opportunities in key accounts and regions

Measure ROI on all event investments and continuously optimize the portfolio based on pipeline impact

Sales Enablement & GTM Alignment

Serve as a strategic partner to the CRO and Sales leadership, ensuring tight GTM alignment on messaging, plays, and target accounts

Develop and maintain a robust library of sales enablement materials, competitive intelligence, and buyer-centric messaging frameworks

Lead win/loss analysis and translate insights into actionable positioning and messaging updates

Brand & Market Positioning

Define and evolve the company’s brand identity, positioning, and messaging across all channels and audiences

Own analyst relations, PR, and thought leadership programs that raise the company’s profile in the middle-market SaaS category

Monitor the competitive landscape and market trends; translate insights into strategic positioning advantages

Analyze the ICP and corresponding value proposition, and build positioning and branding accordingly

Team & Budget Leadership

Build, develop, and lead a high-performing marketing team, including direct hires and agency/contractor relationships

Manage the marketing budget with a PE-grade focus on ROI, efficiency, and scalable investment

Establish OKRs and KPIs across the marketing function; present results to executive leadership and board as needed

Qualifications & Experience

Required

8+ years of progressive B2B marketing experience, with at least 3 years in a VP or senior director-level marketing leadership role

Proven track record in a PE-backed SaaS organization, with a clear understanding of PE growth expectations, EBITDA sensitivity, and board-level reporting

Deep experience marketing to and for the middle-market customer segment

Demonstrated success in demand generation with measurable pipeline outcomes

Proven SaaS commercialization experience, including taking new products, modules, or offerings to market; shaping pricing and packaging; and translating product capabilities into revenue-generating GTM programs

Strong background in Account-Based Marketing (ABM), with a track record of designing and scaling ABM programs that engage buying committees, accelerate deal velocity, and expand revenue within target accounts

Demonstrated success applying AI across the marketing function (e.g., content production, personalization, intent and predictive analytics, campaign optimization, and workflow automation) with measurable gains in efficiency and pipeline

Hands-on expertise in SEO, with an evolving understanding of GEO and AEO in the context of AI-driven discovery

Experience owning and executing a content strategy that drives measurable organic and inbound results

Proven ability to plan and execute corporate events, trade shows, and field marketing programs

Strong track record of partnering with Sales organizations to drive GTM alignment and revenue impact

Experience managing and scaling marketing teams and budgets

Preferred

Experience with horizontal SaaS platforms serving middle-market companies

Familiarity with ABM platforms, CRM systems, and marketing automation tools

Experience through a PE-backed company’s growth stage to exit (IPO, strategic sale, or continuation fund)

Exposure to traditional enterprise/mid-market sales

Experience interacting with senior leadership and, ideally, a private equity board

Compensation & Benefits

Competitive base salary commensurate with experience: $140,000 - $150,000 + bonus

Annual performance bonus tied to company and individual objectives

Comprehensive health, dental, and vision benefits

401(k) with company match

Flexible time off policy

10 company holidays

Equal Opportunity Employer

Accelo is proud to be an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants regardless of race, color, religion, gender, gender identity, age, national origin, disability, parental or pregnancy status, marriage and civil partnership, sexual orientation, veteran status, or any other characteristic protected by law. Reasonable accommodations will be made to meet the requirements of the Americans with Disabilities Act and will be provided as requested by candidates taking part in all aspects of the selection process. All your information will be kept confidential according to EEO guidelines.