Vice President, Product - Dynata+ Platform

About Dynata+

Dynata+ is Dynata’s next-generation self-service research platform delivering high-quality DIY sample today and evolving into a unified platform for survey programming, analytics, visualization, workflow automation, AI-enabled insights, and future data collection capabilities. Dynata+ is intended to become the foundational technology layer supporting multiple Dynata business lines and enabling a true platform-led operating model.

The Opportunity

This executive will serve as the General Manager of Dynata+, with full accountability for strategy, product direction, platform adoption, go-to-market execution, customer success, and financial performance. The successful candidate will balance near-term commercial growth with a long-term mandate to establish Dynata+ as Dynata’s strategic platform

foundation.

Strategic Mandate

• •Establish Dynata+ as Dynata’s primary self-service platform.
• •Drive enterprise-wide platform adoption across business units.
• •Create a scalable product-led growth engine.
• •Deliver revenue growth, profitability and customer retention goals.
• •Define long-term ecosystem strategy including APIs, integrations and AI capabilities.
• •Transition Dynata toward a platform-centric operating model.

Platform Strategy & Vision

• •Define multi-year platform vision and roadmap.
• •Champion platform-first thinking across Dynata.
• •Lead platform governance and prioritization.
• •Chair Dynata+ Executive Steering Committee.
• •Identify adjacent growth opportunities and new use cases.
• •Evaluate AI-enabled capabilities across survey programming, targeting, reporting and workflow automation.

Product Roadmap & Development

• •Own roadmap across sample, scripting, analytics and visualization.
• •Translate commercial priorities into product requirements.
• •Drive intake, prioritization and release management processes.
• •Ensure enterprise-grade reliability, compliance and scalability.
• •Own user experience and customer journey design.
• •Define API and ecosystem strategy.

Commercial Ownership & P&L

• •Own revenue, cost structure, profitability and forecasting.
• •Develop annual operating plans and budgets.
• •Define pricing, packaging and monetization models.
• •Develop investment cases for new capabilities.
• •Manage ARR, NRR, gross margin, churn, CAC, conversion rates and active users.

Platform Adoption & Enterprise Alignment

• •Drive adoption across Dynata business units.
• •Create operating agreements and service models.
• •Support migration from fragmented tools to common platform capabilities.
• •Represent Dynata+ in executive planning forums.

PLG, GTM & Revenue Growth

• •Own PLG strategy from acquisition through expansion.
• •Lead inbound sales motion and conversion optimization.
• •Partner with enterprise sales teams and define rules of engagement.
• •Work with marketing on demand generation and positioning.

Customer Success & Engagement

• •Own activation, adoption, retention and expansion.
• •Build scalable customer success processes.
• •Create health scores and churn prevention mechanisms.
• •Use customer insights to influence roadmap priorities.

Technology Partnership & Delivery Governance

• •Partner with CTO and engineering leadership.
• •Manage through influence with dedicated engineering resources.
• •Ensure delivery governance and release discipline.
• •Balance near-term commercial delivery with long-term architecture needs.

Success Measures – First 24 Months

• •Deliver agreed revenue and profitability targets.
• •Establish a three-year strategic platform vision.
• •Increase platform adoption across Dynata.
• •Launch scripting, analytics and visualization capabilities.
• •Improve conversion, retention and NRR.
• •Build scalable governance and operating mechanisms.
• •Position Dynata+ as Dynata’s foundational platform ecosystem.

Experience & Qualifications

• •Proven success leading SaaS, platform, analytics, data, insights or research technology businesses.
• •Significant P&L ownership and GM experience.
• •Experience scaling PLG and enterprise sales motions.
• •Strong customer success and retention track record.
• •Ability to influence engineering teams without direct reporting lines.
• •Executive presence and stakeholder management capabilities.

Preferred Background

• •Market research technology.
• •Survey software.
• •Analytics and visualization platforms.
• •Workflow automation platforms.
• •Customer experience or insights technology.

At Dynata, we deliver the highest quality first-party data to help businesses around the world gain precise insights, activate the right audiences, and confidently measure impact. With industry-leading respondent accuracy, reliability, and a commitment to continuous improvement, Dynata is the trusted foundation for smarter decision-making.

At Dynata, we are committed to creating an inclusive and accessible environment where every employee and customer feels valued, respected, and supported. We strive to build a workforce that reflects the diversity of the communities we serve. Dynata welcomes and encourages applications from individuals with disabilities and is dedicated to fostering a work culture that supports everyone. Accommodations are available upon request for all aspects of the selection process.

Dynata is an Equal Opportunity Employer. We consider all qualified applicants and employees without regard to race, color, religion, sex (including pregnancy, sexual orientation, and gender identity), national origin, marital status, age, disability, genetic information, veteran status, or any other legally protected status under applicable laws.

The base salary range for this position in is $180K-$230K/yr; however, base pay offered may vary depending on location, job-related knowledge, skills, and experience. A discretionary incentive program may be provided as part of the compensation package, in addition to a full range of medical and other benefits, dependent on full-time employment status.