VP, Marketing

About Us

Trovy is building the financial platform for America's 86 million homeowners for managing their homes and accessing low-rate credit. We believe homeowners’ biggest asset should unlock their best financial options: bypass the myriad of expensive, rigid credit products and replace them with one simple, powerful solution built around their home equity. Backed by Left Lane, Kleiner Perkins, DCM, and Camber Creek, Trovy is led by a team of proven fintech innovators on a mission to make homeownership and personal finances more manageable.

Role Overview

We're looking for a VP, Marketing to build Trovy into a household name for homeowners. This is a builder's role: you'll set the creative and brand vision, own acquisition across every channel, and turn a fast-growing customer base into a lifecycle of activation, retention, and advocacy. You'll bring the ideas, campaigns, and positioning that make Trovy the brand homeowners already know when they're ready to tap their equity. You'll also build and lead the team and vendor bench that brings those ideas to life, with the analytical rigor to know what's actually working. This is a senior leadership role, reporting to the Co-Founder & COO, with a mandate to build a full in-house marketing organization over time.

Key Responsibilities

Drive Scalable Growth

Own top-of-funnel metrics and multi-year marketing plans across Trovy's home equity products

Determine resourcing and support needs, build internal alignment, and deliver against aggressive volume targets

Accelerate the development of enhanced targeting models and customer research to sharpen acquisition efficiency

Build lifecycle programs that drive activation, card usage, draws, retention, and referrals across the customer base

Define the Competitive Edge

Lead deep market research and competitor analysis to drive recommendations that lean into Trovy's unique advantages in the home equity market

Lead a proactive PR strategy so Trovy's strengths are clearly communicated and recognized by the market, media, and customers

Influence the Product Roadmap

Act as a key partner on new product design, bringing market intelligence and customer insight to ensure new offerings are positioned to win from day one

Partner with product and operations on the borrower lifecycle, from first inquiry through active draw period

Own the Channel Mix

Own the full acquisition mix, paid, affiliate, direct mail, organic/SEO, and lifecycle, setting strategy, budget allocation, and performance standards, and managing employees and consultants who own individual channels

Own the marketing budget directly, growing acquisition volume while holding or improving CAC

Monitor performance across the mix and make rapid calls on where to cut, scale, or iterate

Stand up new distribution channels and strategies beyond paid media, including additional organic growth and B2B2C partnerships

Own the Brand

Set Trovy's creative and brand vision across every touchpoint, from paid ads and direct mail to the website and the card itself

Level Up the Team

Mentor and empower the marketing team to be a data-first execution engine with a mission-driven, high-performance culture

Own the marketing budget directly, growing acquisition volume while holding or improving CAC

Work cross functionally with designers, product, data, and compliance to bring campaigns to life, including building a fast, scalable ad review process across legal and regulatory requirements

What We’re Looking For

10+ years of experience and a proven track record driving new user acquisition against set CAC or volume targets, timelines, and budgets at scale

5+ years building and leading marketing teams, including managing agencies and consultants

A track record of managing performance toward measurable goals

Deep knowledge of some or all of the key marketing channels, such as paid media, measurement, and performance channels: Meta, TikTok, Google, direct mail, affiliate, and organic/SEO

Mastery of hypothesis-driven A/B and incrementality testing, with the ability to lead a team through analyzing results to inform future testing

Strategic thinker and leader, able to break down problems, assess opportunity areas, develop big ideas and priorities, and mobilize teams and resources

Self-starter with a move-fast bias toward action, comfortable managing multiple competing priorities in a fast-paced environment

Ability to define key marketing KPIs and break them down into underlying drivers to understand and influence performance from first principles

Strong point of view on what makes effective direct-response creative, with a framework for testing and iterating on it

Experience marketing high consideration financial products in a regulated environment, and translating complex products into clear, trustworthy value propositions

Experience in fintech or a DTC/consumer lending business strongly preferred

Why Join Us?

Compensation : Base Salary: $210,000 to $275,000, commensurate with experience, meaningful equity compensation, and room to grow

Market Opportunity: Join a team tackling the $30T home equity market.

Early Impact: Build Trovy's marketing function from the ground up

Location : On-site in NYC

Benefits: 401K account, 100% company-paid dental, medical, vision and life insurance, flexible time off, free lunch in-office every Friday, and more.