VP of Customer Marketing

Mendix is a low-code app development platform:

First, what is low-code? Low-code is a visual approach to software development that enables you to abstract and automate every step of the application lifecycle. Gartner predicts that “by 2024, low-code application development will be responsible for more than 65% of application development activity.” Mendix is repeatedly ranked a Leader in analyst reports from Gartner and Forrester. In the 2021 Gartner® Magic Quadrant for Multiexperience Development Platforms, Mendix placed at the very top of the Leaders quadrant.

Mendix, the global leader in enterprise low-code, was created to promote collaboration between Business & IT teams. Thousands of forward-thinking companies around the world like Ford Auto, Rabobank Netherlands, Zurich Insurance, and Red Bull, can unleash their best ideas faster with the help of the Mendix Platform.

Mendix is a Siemens Business:

Siemens is a Top 10 Global Software Company and a leader on Fast Company’s Most Innovative Companies in the World! With the acquisition of Mendix in 2018, Siemens Digital Industries Software is driving transformation to enhance the digital enterprise where engineering, manufacturing and electronics meet the future of innovation. Mendix employees have the opportunity to work in a hyper-growth environment with the support of Siemens’ unbeatable market position and resources.

Vice President, Customer Marketing

Role Overview

Siemens Digital Industries Software is looking for a Vice President of Customer Marketing to join a specialized growth team to lead the strategy, team and operating model for how Intelligence Center X, Siemens agentic enterprise system, engages, grows and learns from its customers across the full lifecycle. This leader will oversee customer advocacy and storytelling, digital and in-person community programs, lifecycle marketing and customer insight measurements to strength retention, adoption, expansion and market credibility.

This role sits at the center of the customer experience, partnering closely with Product, Product Marketing, Solutions Marketing, Brand, Field and Sales.

This leader will turn customer voice and customer proof into strategic assets for the business, while building the programs and measurement systems that deepen engagement and inform go-to-market priorities. including positioning, launches, releases, competitive positioning. This role will work cross-functionally to support analyst engagements and sales enablement. This role creates the strategic product marketing foundation that the rest of the Growth org, regional teams, and customer-facing functions build on to drive consistent, differentiated go-to-market execution.

Key Responsibilities :

Customer Advocacy and Proof

Own the customer advocacy strategy, including customer stories, references, testimonials, speakers, advisory relationships, and proof-point development

Build a scalable customer story engine that supports brand, demand generation, field marketing, analyst relations, and sales

Partner with Product Marketing and Solutions Marketing to ensure customer proof is translated into compelling platform , industry, and use-case narratives

Develop programs that identify, nurture, and activate advocates across strategic accounts, regions, and industries

Community Strategy and Engagement

Lead the vision and execution for customer community across digital and in-person formats, including online communities, executive programs, user groups, events, and peer engagement experiences

Create community programs that strengthen belonging, customer connection, product enablement and engagement, and thought leadership

Partner with Field, Events, and client-facing teams to design high-value experiences that bring customers together around shared challenges, best practices, and innovation

Establish goals and programs for community growth, participation, engagement quality, and business impact

Lifecycle Marketing and Customer Growth

Own lifecycle marketing strategy across onboarding, adoption, expansion, renewal support, and customer education

Build targeted customer journeys, programs, and content that help customers realize value faster and increase long-term product adoption and loyalty

Partner with Product and Revenue teams to align lifecycle motions with customer milestones, usage patterns, and commercial opportunities

Ensure lifecycle programs are coordinated with community, advocacy, and education efforts so customers experience a cohesive journey rather than disconnected touchpoints

Measurement and Customer Insight

Own the marketing-led customer listening and insight framework, including NPS, engagement signals, and related measures of customer health and perception

Partner with other teams to synthesize customer feedback, advocacy signals, and program performance into actionable recommendations for messaging, customer experience, and go-to-market strategy

Build dashboards, operating rhythms, and reporting that connect customer marketing efforts to retention, expansion, advocacy, and brand outcomes

Use customer insight to influence lifecycle priorities, community investments, content strategy, and executive decision-making

Leadership and Team Management

Build, lead, and develop a high-performing Customer Marketing organization spanning advocacy, community, lifecycle marketing, and customer insights

Define clear roles, priorities, and operating rhythms across the function, ensuring strong collaboration with Customer Success, Product, and the broader Marketing organization

Establish scalable processes, governance, and success metrics that enable customer marketing to operate as a strategic growth function

Qualifications

Required

12–15+ years of experience in B2B SaaS or enterprise technology marketing, with significant leadership experience in customer marketing, lifecycle marketing, advocacy, community, or related functions

Proven success building customer advocacy, customer story, or reference programs that support both retention and revenue goals

Strong experience leading lifecycle marketing and customer engagement programs across onboarding, adoption, expansion, and renewal stages

Experience building or scaling customer communities, including digital community programs and in-person engagement models

Strong command of customer listening and measurement approaches, including NPS, sentiment, engagement, and related performance indicators

Demonstrated ability to work cross-functionally with Product, Sales, Brand, Field, and Product Marketing

Experience leading teams, setting strategy, and operating effectively in a complex, matrixed enterprise environment

Exceptional storytelling, executive communication, and program leadership skills