VP/SVP, DTC Growth & Digital Product

About Us

The human brain is the most complex object in the universe, yet society had accepted one-size-fits all approaches to cognition. The “solutions” (think coffee, energy drinks, and even a friend’s rx) were mediocre at best and frankly, made no sense to us. So, we created Thesis, the world’s first customized nootropics company. If you’ve never heard that word before, it’s just a fancy way of saying brain supplements. In five years, most will be taking nootropics on the daily and chances are, they’ll be ours.

With an exceptional efficacy rate, the world has taken notice — we’ve raised over $14M in venture capital, garnered interest from leading neuroscientists and athletes, and established ourselves as the industry’s leading brand. Now, we’re looking for incredible people to help us share the gift of enhanced cognitive function with the world. If you’re looking to be a part of a movement — one that involves both immense self-growth and an ambitious mission to pioneer an industry — we’d love to have you on the team.

About The Role

As VP, DTC Growth & Digital Product you will lead the full growth organization including performance strategy, Meta and Google acquisition, analytics and reporting, and ecommerce product/CRO, with LTV:CAC as the north star metric. This role oversees growth strategy, media investment, and digital product optimization, with a mandate to build a durable, diversified growth engine capable of scaling the business to $100M+ in annual revenue.

You will report directly to the President with functional head direct reports across growth, digital product and CRO. You will be responsible for setting strategy, and driving execution through the team. This is a highly hands-on role for a builder who can design systems, lead teams, and drive outcomes.

The Opportunity

This role offers full executive ownership of building the growth engine that will define the next phase of Thesis + Stasis. You will shape strategy, systems, and teams that scale the business to category leadership.

How You’ll Make an Impact:

Own Growth & Revenue Outcomes

Own end-to-end growth strategy to profitably acquire new customers and subscribers and rapidly scale while preserving and elevating brand equity

Act as executive owner of customer acquisition and conversion performance

Translate company-level revenue targets into channel, investment, and digital merchandising strategy.

Drive efficient growth with clear CAC, LTV, ROAS, and payback.

Lead End-to-End Growth Strategy

Define and evolve the full-funnel growth strategy across acquisition, and conversion.

Oversee channel diversification beyond Meta, making strategic media investments to build awareness for the brand. Establish incrementality-driven investment frameworks and MMM ownership

Lead AI Transformation

Set the AI vision and roadmap for Growth and E-commerce, tied directly to revenue growth, speed, and customer experience

Build an AI-native operating model across creative, lifecycle, analytics, experimentation, customer research, and digital product

Establish clear standards for adoption, quality, governance, and measurable business impact

Build Systems for Scale

Establish attribution, analytics, and experimentation infrastructure

Design operating cadences, dashboards, and performance reviews used by exec leadership and the team

Build and lead a high-performing acquisition machine.

Scope of Responsibilities:

Growth Strategy & Channel Expansion

Own the multi-year growth model connecting channel strategy to $100M+ revenue

Identify and prioritize step-change growth levers across acquisition, investment, promotions and merchandising

Lead channel expansion strategy and testing roadmap with clear kill/scale decision frameworks

Reduce single-channel dependency while maintaining efficiency and scale

Own real-time performance management against CAC, ROAS, payback, and margin goals; diagnose variance and redirect spend quickly

Lead annual media-budget strategy and allocation at meaningful scale, including ownership of $20M–$25M+ in spend across performance and emerging channels

Own visibility and customer acquisition inside AI-driven discovery, including AEO/GEO performance across LLM assistants, AI Overviews, and zero-click search experiences, treating it as a demand source rather than a technical workstream

Partner with Retail and Amazon on national distribution, velocity modeling, and measurement of the DTC-to-retail halo as omnichannel scales

Creative Partnership

Partner with creative strategy to establish the right testing velocity, learning agendas, and performance benchmarks

Partner with the larger marketing team to align brand, performance, and lifecycle creative into a unified growth narrative

Digital Product & Conversion Optimization

Oversee and direct Digital Product to optimize funnels, personalization, and merchandising

Own the entire e-commerce tech stack. Responsible for staffing and maintaining the engineering function to deliver high-performance, compliant, quality digital shopping experiences

Use growth insights to inform roadmap prioritization (SKUs, bundles, onboarding flows)

Set a high bar for web aesthetics and customer trust, ensuring landing pages, PDPs, checkout flows, and digital experiences combine strong visual craft with measurable conversion performance

Bring enough technical depth in web development and ecommerce architecture to challenge assumptions, scope solutions, and partner credibly with engineers

AI Strategy, Automation & Operating Leverage

Own the AI roadmap for the Growth and Ecommerce organization, prioritizing use cases by revenue impact, cost savings, speed, and strategic advantage

Build and scale AI-enabled workflows across creative development, media buying, CRO, customer insights, predictive analytics, forecasting, reporting, and decision support

Personally prototype and build with modern AI tools; translate hands-on knowledge into scalable capabilities for the broader organization

Deploy agents, automation, and internal tools that reduce manual work, accelerate testing velocity, and improve the quality and consistency of execution

Partner with Product, Data, Engineering, Legal, and functional leaders to ensure AI systems use trusted data, protect customer information, and include appropriate human review

Set clear expectations for AI fluency across the organization; hire, coach, and upskill leaders and teams to work effectively with AI as a core capability

Measure adoption and impact through time saved, cycle-time reduction, output quality, incremental revenue, margin improvement, and speed from insight to action

Maintain an informed view of emerging models, tools, and vendors; make disciplined build-versus-buy decisions and rapidly operationalize high-value capabilities

Team & Cross-Functional Leadership

Build and develop senior leaders across growth functions

Lead a lean, high-output organization spanning Growth and Media, Digital Product and CRO, analytics, and engineering partners

Stay close enough to the work to inspect performance, challenge strategy, improve execution, and step in directly when leadership leverage is required

Align Marketing, Retention, Product, Finance, Ops, and Brand against shared growth KPIs

Manage agencies and external partners with clear accountability and outcomes

We're Excited About Your:

10+ years of progressive growth, ecommerce, or performance-marketing leadership experience, including executive ownership in a high-performing DTC business

Demonstrated success running a scaled acquisition operation and owning a substantial annual media budget, ideally $20M–$25M+ across multiple channels

Deep command of CAC, ROAS, LTV, payback, contribution margin, incrementality, attribution, and the real-time decisions required to hit growth targets

Experience leveraging next-gen