VP/SVP of Marketing

Description

The VP/SVP of Marketing will lead our marketing organization through our next phase of explosive growth. This executive role requires a proven leader with deep B2B SaaS experience who can scale marketing operations, build world-class brand recognition, and drive demand generation across multiple domestic and international markets. The ideal candidate will have a track record of building and leading high-performing marketing teams while managing complex third-party vendor relationships.

Strategy & Brand Leadership

• •Develop and execute comprehensive marketing strategy aligned with aggressive growth targets and international expansion goals.
• •Build and scale marketing organization to support 40%+ annual growth trajectory.
• •Partner closely with CEO to establish thought leadership platform and executive brand presence.
• •Drive brand strategy and positioning for established B2B markets while expanding into new European territories.
• •Own marketing budget responsibility and ROI accountability across all channels and initiatives.
• •Build, lead, mentor, and scale a dynamic marketing team across multiple functions and geographies.

Vendor & Team Management

• •Manage relationships with third-party service providers including PR agencies, event management companies, digital marketing firms, and brand consultancies.
• •Establish vendor selection criteria, performance metrics, and cost optimization strategies.
• •Build internal capabilities while strategically leveraging external expertise for specialized functions.

Brand & Thought Leadership

• •Elevate company brand recognition and market positioning in competitive B2B SaaS landscape.
• •Develop CEO persona and thought leadership strategy to establish market authority.
• •Create and execute comprehensive brand identity initiatives across all touchpoints.
• •Drive PR strategy and media relations to build industry credibility and market presence.

Demand Generation & Events

• •Own end-to-end demand generation strategy across digital, social, events, partnership, and national and international Assisted Living (AL) channels.
• •Optimize marketing funnel performance and conversion rates throughout customer journey.
• •Drive customer acquisition cost (CAC) optimization while maintaining quality and growth velocity.
• •Develop account-based marketing (ABM) strategies for enterprise customer segments.
• •Oversee customer events, industry conferences, and partner marketing initiatives.
• •Develop executive networking strategy and VIP customer engagement programs.
• •Manage trade show presence and strategic event investments across North American and European markets.
• •Build strategic partnership marketing programs to accelerate growth and market penetration.

Requirements

• •Bachelor’s degree in Marketing, Business, Communications, or a related field required; MBA or Master’s degree strongly preferred.
• •10+ years progressive marketing leadership experience in B2B SaaS companies.
• •Minimum 5 years as CMO, SVP Marketing, or equivalent C-level marketing role.
• •Proven track record scaling marketing organizations in high-growth ($20M+ ARR) technology companies.
• •Direct experience managing marketing budgets of $5M+ annually.
• •Success leading marketing through international expansion, preferably North America to Europe.
• •Expert-level knowledge of B2B SaaS marketing fundamentals including demand generation, marketing automation, and sales alignment.
• •Demonstrated experience building and managing relationships with PR agencies, digital marketing firms, and event management companies.
• •Strong background in executive brand building and thought leadership development.
• •Proven ability to optimize marketing technology stack and drive data-driven decision making.
• •Experience with account-based marketing (ABM) and enterprise sales support.
• •Exceptional leadership and team-building capabilities with experience managing 15+ person teams.
• •Outstanding communication and presentation skills with C-level executive presence.
• •Strategic thinking combined with hands-on execution ability.
• •Strong analytical skills with experience using marketing analytics platforms.