Web Communications Strategist

Summary

This position is located in the United States Patent and Trademark Office, Office of the Deputy Commissioner for Trademark Examination Policy. The position develops and executes trademark web communication strategies to identify customer segments, improve digital engagement, and support delivery of clear, accessible information through effective online communication.

Duties

The physical worksite for this position is located in Alexandria, Virginia. Presence at the Alexandria, VA campus is required for this role, as it includes on site functions that must be performed in person. Position may be eligible for situational telework in accordance with agency policy/business unit discretion. The agency currently allows for 52 hours of telework per leave year. You'll make an impact in this role if: You excel at developing and providing oversight and direction for short and long-term planning in setting the business unit's overall customer communication strategy focused on web presence. You bring expertise in identifying methods and practices to mine customer feedback/information from a variety of resources including website traffic statistics, usability-testing data provided by third-party vendors, call center inquiries, online surveys, focus groups and other sources. You thrive in coordinating all trademark-related content published or posted for customers on USPTO public-facing websites and Trademarks intranet under the purview of the Trademarks business unit. You enjoy establishing and maintaining effective working relationships at multiple levels within the Trademarks business unit and across the USPTO, to develop messages that accurately address informational needs of trademark customers.

Qualifications

You must meet the United States Office of Personnel Management's (OPM) qualification requirements (including specialized experience and/or educational requirements) for the advertised position. You must meet all eligibility and qualifications requirements by the closing date of the job announcement. OPM Qualifications Standards are available at Administrative and Management Positions. Specialized Experience is experience that has equipped applicants with the particular knowledge, skills and abilities to successfully perform the duties of the position, and that is typically in or related to the position to be filled. o be creditable, specialized experience must have been equivalent to at least the next lower grade level in the federal service. For this position, the next lower grade level is a GS-12. Specialized experience for this position includes: Experience developing and executing web communications strategies to support communication goals and improve the customer experience online; Experience analyzing website traffic statistics, usability-testing data, customer feedback, and/or other web analytics and making recommendations for improving the delivery of information to customers; AND Experience executing the development and/or publication of web content to maintain content quality and consistent customer messaging. Experience refers to paid and unpaid experience, including volunteer work done through National Service programs (e.g., Peace Corps, AmeriCorps) and other organizations (e.g., professional; philanthropic; religious; spiritual; community, student, social). Volunteer work helps build critical competencies, knowledge, and skills and can provide valuable training and experience that translates directly to paid employment. You will receive credit for all qualifying experience, including volunteer experience.

Education

Education may not be substituted for specialized experience at this grade level.