Website Product Manager (m/f/d)

ABOUT US

Pliant is a modular B2B payments platform that combines commercial card issuing, payment accounts, FX, and spend management in one system — adapting to existing setups rather than requiring customers to replace them.

Businesses across industries such as travel, e-commerce, and insurance use Pliant to manage complex payment workflows with cards, backed by credit lines Pliant underwrites itself.

Fintechs and software platforms embed Pliant's payment infrastructure into their own products, from API-based Cards-as-a-Service to fully white-label solutions. Banks use Pliant's Card & Spend OS, the customer-facing interface, on their own infrastructure to run card programs.

Founded in 2020 and headquartered in Berlin, Pliant serves 5,000+ businesses and 40+ partners across Europe and the United States. A principal member of Visa and Mastercard, Pliant issues commercial cards in 13 currencies across 32 countries — under its own European e-money license and with licensed partners in the UK and US.

Learn more at www.getpliant.com

ABOUT THE ROLE

As our Website Product Manager (m/f/d) you will own the website as a product. You will also take ownership of the strategy, roadmap, and prioritization across content, performance, and events requests, with hands-on technical execution and close collaboration across Marketing, Design and Engineering to keep page performance improving.

This role will be in based in Berlin (hybrid).

WHAT YOU’LL DO

Own website strategy, roadmap, prioritization (content/performance/events)

Competitive review, and development of own “website vision”

Review requests/tickets at intake, incl. rough technical feasibility

Hands-on: Storyblok components, new pages/templates, basic HTML/CSS

Technical SEO setup (meta tags, structured data, sitemaps, Core Web Vitals)

GTM/GA4 tag management (tags, triggers, variables, conversion tracking)

Conversion-aware: understands funnel/landing page best practices

Close collaboration with Content, Design, PMM, Engineering (data layer, CI/CD, infra-level SEO) on page performance

WHAT YOU’LL BRING

Hands-on experience with Storyblok or a similar headless CMS, including building, updating, and publishing pages

Technical web literacy to troubleshoot simple issues and brief developers clearly. HTML/CSS knowledge and familiarity with GitHub is a strong plus

Strong project management skills to coordinate content, design, and performance teams

Ability to prioritize website improvements based on user needs and business impact

Experience with analytics, conversion optimization, and A/B testing — owning the overall testing framework/roadmap across teams (performance, content, etc.)

Working knowledge of technical SEO, accessibility, and website quality assurance

Demonstrated ownership mentality - commits to deadlines, proactively flags risks, and takes constructive feedback well

Comfortable scoping technical requests and communicating clearly with engineering on what’s feasible and when

WHAT WE OFFER

The opportunity to work in a growing team with big responsibilities that thrives on a strong exchange of knowledge and excellence

Attractive remuneration

Your choice of preferred OS, Windows or Mac

Flat hierarchy and transparent communication in a relaxed, professional atmosphere

Opportunity to develop your talent in a dynamic team with ambitious goals

Flexibility and possibility to work remotely

Monthly mobility benefit

Wellhub Membership

Pliant Card with monthly credit to explore the product and enjoy food with colleagues

Pliant is an equal opportunity employer. We welcome applications from people of all backgrounds, identities and abilities, and are committed to an inclusive hiring process. If you need any accommodations during the interview process, please let us know.

At Pliant we use the Ashby AI Criteria to assist with looking over resumes against our job qualifications for this role. All final decisions are made by our Talent Team and Hiring Team.

A human is behind these processes. Ashby does not automatically reject candidates or make final hiring decisions. Our teams review all results and make the final hiring decision with every candidate that applies.