Accounts Receivable for Offline Sales business

ROLE OVERVIEW

We are looking for a Finance Manager to manage the finance operations of our growing Offline Business across Modern Trade (MT) and General Trade (GT). The role will be responsible for distributor accounting, reconciliations, claims, trade schemes, credit management, and financial reporting.

The ideal candidate should have strong hands-on experience in distributor finance within an FMCG or D2C environment and be comfortable working closely with Sales, Supply Chain, Trade Marketing teams.

KEY RESPONSIBILITIES

1. Distributor Finance AND Reconciliation

• •MT direct national chain handling like Reliance, Apollo, wellness forever Reconciliation, managing receivables, Ledger balance confirmation
• •Manage distributor accounts, credit terms, outstanding balances, and ageing.
• •Perform regular reconciliation of distributor ledgers and stock, including sales, returns,damages, shortages, and expiry.
• •Resolve distributor-level financial discrepancies and ensure timely closure of open items.
• •Manage distributor onboarding from a finance and compliance perspective, including GST and documentation.
• •Ensure timely month-end closure and distributor balance confirmations.
• •Driving stock reconciliation for GT.
• •Tracking primary vs secondary revenue.

2. Claims and Trade Schemes

• •Manage and validate distributor claims including scheme, damage, expiry, shortage, and rate difference claims.
• •Track trade schemes, discounts, accruals, and actual utilization across MT and GT.
• •Ensure claims are supported by appropriate documentation and processed within defined TATs.
• •Establish controls to minimize duplicate, invalid, or unauthorized claims and trade spend leakage.

3. MIS and Financial Controls

• •Prepare MIS covering distributor outstanding, ageing, credit exposure, claims, and trade spends.
• •Monitor distributor credit exposure and highlight key financial risks.
• •Support accurate accounting and provisioning for schemes, claims, and other offline business expenses.
• •Drive timely reconciliation and closure of open items to ensure clean books.

4. Business Partnering and Process Improvement

• •Work closely with Sales, Supply Chain, Trade Marketing, and Business Finance teams to resolve financial and operational issues.
• •Provide financial insights on distributor performance, claims, trade spends, and credit exposure.
• •Identify process gaps and implement stronger controls and SOPs for the offline business.
• •Support internal and statutory audits and ensure relevant documentation is maintained.

REQUIRED QUALIFICATIONS AND SKILLS

Qualifications

• •6 years of relevant finance experience, It is good to have experience in FMCG or D2C offline business.
• •Hands on experience in distributor accounting, reconciliation, claims management, and trade schemes is mandatory.
• •Strong understanding of Modern Trade and General Trade business processes.
• •Working knowledge of GST, credit/debit notes, and e invoicing.
• •Strong proficiency in Excel and experience with ERP systems.
• •Experience with Distributor Management Systems (DMS) will be an advantage.
• •Strong analytical, reconciliation, and stakeholder management skills.
• •Ability to work independently in a fast-paced, high-growth environment.
• •High ownership mindset, attention to detail, and strong problem-solving abilities.