B2B Firearms Sales Representative

B2B Sales Representative

• Desert Tech — West Valley City, Utah
• Full-Time | Estimated Total Compensation: $60,000–$85,000

Build Relationships. Grow Dealers. Represent Products You Believe In.

Desert Tech is seeking a motivated B2B Sales Representative to develop dealer relationships, grow existing accounts and expand our presence in the commercial firearms market.

The ideal candidate combines strong communication and relationship-building skills with a genuine passion for firearms. You do not need to arrive as a polished sales expert—we can teach our sales process, CRM and dealer programs—but you should bring firearms familiarity, personal initiative and a willingness to be coached.

This is not a retail counter-sales position. You will work directly with firearms dealers and commercial partners to understand their businesses, identify opportunities and help them successfully sell Desert Tech products.

Compensation

$45,000–$55,000 annual base salary, depending on experience, plus uncapped commission.

At target performance, annual commission is expected to range from $15,000 to $30,000, bringing estimated total annual compensation to $60,000–$85,000.

Representatives who exceed their sales goals may earn beyond the stated range.

Primary Responsibilities

Build and maintain productive relationships with firearms dealers and commercial accounts

Grow sales within existing accounts through consistent communication, product education and opportunity development

Prospect for, qualify and open new dealer accounts

Conduct outbound calls, emails, presentations and sales follow-up

Understand each dealer’s needs and recommend appropriate products and programs

Communicate Desert Tech’s product advantages and business value

Prepare quotes, manage opportunities and close orders

Reactivate inactive and underperforming accounts

Introduce new products, promotions and dealer programs

Maintain accurate account, opportunity and activity records in the CRM

Manage an organized pipeline and provide reliable sales forecasts

Achieve assigned revenue, gross-profit and activity goals

Represent Desert Tech at trade shows, dealer events and industry functions

Communicate relevant dealer, customer and competitive feedback to management

What We’re Looking For

Genuine interest and competency in firearms and the shooting sports

Practical familiarity with firearm platforms, calibers, applications and safe handling

Strong written and verbal communication skills

Ability to build trust and develop long-term business relationships

Confidence speaking with dealers, conducting outbound outreach and asking for the sale

Initiative, accountability and consistent follow-through

Strong organization and time-management habits

Ability to learn technical product information and communicate it clearly

Willingness to learn and consistently apply a structured sales process

Comfort using a CRM to manage accounts, activities and opportunities

Willingness to travel as required

Preferred Qualifications

Previous B2B sales, account-management or business-development experience

Experience in the firearms, outdoor sporting goods, manufacturing or durable-goods industries

Experience opening new accounts and growing an established territory

Understanding of dealer margins, inventory turns and account profitability

Knowledge of Desert Tech products and the premium firearms market

We recognize that the best candidate may not check every box. Strong firearms competency, communication ability, character and coachability may be considered alongside formal sales experience.

What Success Looks Like

A successful Desert Tech B2B Sales Representative:

Builds trust with dealers through knowledge, responsiveness and follow-through

Develops qualified new accounts and grows existing relationships

Communicates Desert Tech’s value accurately and confidently

Maintains a consistent prospecting and follow-up rhythm

Keeps an accurate and actionable sales pipeline

Achieves sales and gross-profit objectives

Represents the Desert Tech brand professionally and responsibly

Apply Today

If you have a genuine interest in firearms, enjoy building relationships and want to develop your abilities in professional B2B sales, we encourage you to apply.

Please submit your résumé along with a brief summary of your firearms background and any relevant sales, customer-service or account-development experience.