Communications Coordinator/ Undergraduate Admissions

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Job Posting Title:

Communications Coordinator/ Undergraduate Admissions

Position Type:

Professional / Unclassified

Department:

LSUAM AA - EM - Rec - Adm - Communications (Chad Vignes (00055529))

Work Location:

2109 Ruffin G. Pleasant Hall

Pay Grade:

Professional

Job Description:

The Communications Coordinator – Admissions and Recruitment is an early-career professional position in the Division of Enrollment Management and Student Success. Reporting to the Deputy Director of Enrollment Management Marketing and Communications, this position supports the execution and continuous improvement of timely, accurate, accessible, and student-centered communications for prospective students, applicants, admitted students, and their families.

The coordinator serves as a key day-to-day practitioner within LSU’s Admissions CRM, supporting the development, testing, deployment, monitoring, and assessment of email, SMS, and other communications throughout the recruitment and admissions lifecycle.

The position also provides hands-on support across web, portal, print, and related digital channels; assists with content development and quality assurance; maintains communications calendars and documentation; and supports campaign reporting and continuous improvement.

Working closely with the Deputy Director and partners across Admissions, Recruitment, Financial Aid, Events, and other areas, the coordinator strengthens the division’s capacity to manage a high volume of enrollment communications while maintaining accuracy, consistency, brand alignment, operational efficiency, and a positive student experience.

Admissions Communications Execution & CRM Coordination (45%)

• •Build, test, schedule, and deploy targeted email and SMS communications for prospective students, applicants, admitted students, deposited students, parents and families, school counselors, and other recruitment audiences.
• •Build and maintain email campaigns, including recipient populations, segmentation, personalization, conditional content, scheduling, automated and triggered deployment, and related communication logic.
• •Conduct comprehensive pre-deployment quality assurance, including recipient criteria and counts, links, merge fields, conditional content, personalization, sender information, formatting, accessibility, and mobile and desktop rendering.
• •Monitor scheduled and deployed communications, identify technical, content, audience, or deliverability issues, and resolve or escalate concerns as appropriate.
• •Assist with the development and maintenance of forms, landing pages, event-related communications, and other CRM assets supporting recruitment and yield initiatives.
• •Maintain clear documentation of recurring campaigns, audience criteria, communication logic, testing procedures, and standard operating procedures to support consistency, continuity, and knowledge sharing.
• •Develop increasing proficiency in CRM functionality through hands-on experience, training, professional development, and cross-training with other CRM users.
• •Works collaboratively with the LSU Marketing & Communications Office and adheres to the standards set therein.

Web, Digital Content, & Creative Support (30%)

• •Adapt approved content, templates, and calls-to-action for different stages of the enrollment journey, including prospective students, applicants, admitted students, parents and families, school counselors, and transfer students.
• •Draft, edit, and proofread clear, concise, student-centered copy for email, SMS, letters, portal messages, web content, FAQs, and related recruitment materials.
• •Assist with routine updates to admissions and recruitment web pages and related digital content in coordination with the Director and central or divisional communications partners.
• •Review admissions-related digital content for outdated deadlines, process information, links, contact information, calls to action, and inconsistencies with other student communications.
• •Maintain and organize reusable communication templates, approved language, content snippets, FAQs, and other shared resources.
• •Support web content (admissions and financial aid websites, workday external student site, etc.) organization and version control so approved information and assets are easy for communications staff and partners to locate and reuse.
• •Incorporate feedback from the Deputy Director and subject-matter experts while maintaining the purpose, audience, and strategic intent of each communication.

Communications Calendar & Project Coordination (15%)

• •Maintain a comprehensive admissions and recruitment communications calendar incorporating campaigns, application-cycle communications, deadlines, events, decision releases, yield activities, and other key enrollment milestones.
• •Receive, document, and coordinate communications requests and web content changes from Admissions and other Enrollment Management and Student Success units.
• •Clarify audience, purpose, channel, timing, desired action, approvals, and dependencies for incoming requests.
• •Coordinate communications timing and approvals, track projects, and communicate status with appropriate partners.
• •Identify potential communication conflicts, gaps, duplication, competing messages, or timing concerns and bring them to the Director’s attention.
• •Support documentation and continuous improvement of recurring communications processes, workflows, standard operating procedures, and quality-assurance practices.

Reporting, Assessment & Continuous Improvement (5%)

• •Monitor basic campaign performance, including delivery, engagement, response, conversion, unsubscribe, and other available measures.
• •Assist with analysis of communication performance by audience, funnel stage, campaign, or other relevant characteristics.
• •Prepare routine campaign reports and summaries for the Director and communications partners.
• •Participate in campaign debriefs and use performance data and stakeholder feedback to identify opportunities to improve message content, timing, calls to action, audience segmentation, and communication workflows.
• •Conduct periodic reviews of recruitment and admissions communication touchpoints to help identify gaps, duplication, conflicting messages, outdated content, or opportunities to improve the student experience.

Other Duties as Assigned (5%)

• •Provide communications support for recruitment, yield, financial aid, and other Enrollment Management and Student Success initiatives and events.
• •Stay informed about emerging CRM capabilities and enrollment communications practices and recommend opportunities for appropriate use.
• •Participate in required training, professional development, cross-training, and division initiatives.
• •Perform other job-related duties as assigned.

Required Qualifications:

Bachelor’s degree in communications, marketing, public relations, higher education, student affairs, information systems, or a related field.

LSU values skills, experience, and expertise. Candidates who have relevant experience in key job responsibilities are encouraged to apply— a degree is not required as long as the candidate meets the required years of experience specified in the job description.

Preferred Qualifications:

• •Experience supporting communications, marketing, public relations, enrollment management, admissions, student services, or higher education programs.
• •Experience with Technolutions Slate or another higher education CRM, particularly communications, audience segmentation, queries and filters, forms, events, or related functionality.
• •Experience with an email marketing, marketin