Content Creator (Copy Writer)

✍️ Content Creator (Copy Writer), Thera (NYC preferred, US-only)

Thera is building the financial OS for modern SMBs. Payroll, payments, treasury, spend, accounting, and docs in one system that actually works end-to-end.

We're looking for our first dedicated Content Creator (Copy Writer) to own how Thera sounds everywhere a customer meets us the site, the emails, the launches, the product itself.

This is a writing role, not a strategy role. You'll ship copy every week, get direct edits from the founder, and see your work go live in days, not quarters.

📍 NYC preferred, in-person. US-only. 💰 $70,000–$90,000 📈 0–3 years experience. New grads with a strong portfolio welcome.

Why this role exists

We have:

A product customers use and refer

A roadmap shipping faster than we can describe it

Categories of copy nobody currently owns

An audience that should be bigger than it is

What you'll own

Voice and messaging across the entire funnel - site, email, product, sales, social, etc.

Website and landing pages, including the comparison pages that win migrations from Deel, Gusto, and Rippling

Launch copy for new products and features

Ghostwriting for founders and execs, in their voice, not yours

What you'll write

Copy for the website

Announcement copy for what we ship next

Blog posts and country guides that pull in founders searching for real answers

Sales collateral, one-pagers, and partner-facing material

Social posts that sound like a person, not a brand account

Occasional video scripts and hooks

Threads and carousels people save and send to their cofounder

Your first 90 days

30 days

Learn the product cold - get inside the workflows, read support tickets, sit in on customer calls

Audit every page and email and tell us what's weakest

Ship a rewrite of one high-traffic page

Build social media post's in Thera's voice during your first week

60 days

Own the copy on a product launch end to end

Publish your first customer story and first SEO piece

Draft the voice and style guide

Get one repeatable short-form format off the ground - scripted, shot, shipped

90 days

Anything customer-facing runs through you by default

Measurable lift on the pages and sequences you've rewritten

A content cadence that holds without anyone chasing it

An audience growing without paid spend behind it

About you

You write clearly. You cut adjectives, kill throat-clearing intros, prefer a number to a claim. Wildly concise.

Your portfolio is better than your résumé. Published work, spec pieces, a newsletter, a well-argued post - show us range.

You get curious about unglamorous things. Multi-state tax filings and FX spreads will be your subject matter.

You revise without ego. Radical candor cuts both ways here.

You're fast. Several pieces a week, not one polished essay a month.

You self-direct. Nobody is handing you a fully briefed assignment every morning.

You've built something in public - an account, a newsletter, a channel - and can tell us what it did

You know why one post lands and the next one dies, and you're honest about the ones that died

Nice to have

B2B SaaS, fintech, or HR-tech experience

You've changed your writing because of what a funnel or search console told you

A real point of view on where AI helps writing and where it flattens it

Basic video editing - CapCut, Descript, Premiere, whatever gets it out the door

You have experience writing about technical and complex topics like finance or tax.

You've written in someone else's voice and nobody could see the seam

Comfortable close to camera, whether or not you're in front of it

Not a fit if

You want to manage a content team instead of writing

You need a full brief before you can start

You think fintech copy has to be long

You want to write one thing a month and polish it forever

You think social is beneath the craft

Why Thera

You define the voice of a company at the point where it's still up for grabs

You work directly with the executives

You'll see what you wrote change the numbers within the week

You build an audience with a real product behind it, not a content farm

Thera was founded by Akhil Reddy, who previously worked at Amazon and saw because he saw how broken SMB finance was. Thera is now backed by YC, 10X Founders, Zillionize, and Amino Capital. More: https://www.getthera.com/principles