Digital Marketing Manager

Digital Marketing Manager

Job Description

In this role, you will be a highly hands-on contributor responsible for executing RapidFort’s digital marketing, state-of-art account-based marketing, webinars, nurture, and demand generation programs across channels. Working directly with the Head of Demand Generation and leveraging messaging and content created by the Director of Product Marketing, you will play a key role in launching campaigns, managing day-to-day execution, and driving measurable results.

This is an execution-first role where success is defined by your ability to build, launch, optimize, and scale campaigns that generate pipeline. You will also contribute insights and recommendations to improve performance and inform strategy over time.

Responsibilities:

Architect, design, create, and implement/execute a state-of-the art Account Based Marketing (ABM) strategy and program

Generate personalized nurture programs (emails, social media, calls, etc.) and sequences for inbound MQLs

Hands-on Account-Based Marketing Outbound campaign specialist

Create a curated targets for individuals within specific target accounts

Always-on Campaigns

Generate personalized nurture programs (emails, social media, etc.) and sequences for outbound leads

Marketing engine

Develop program for nurturing and touching cold leads, stalled opportunities, nurture stage, and cold opportunities

BDR content, emails, scripts, snippets, and call strategies

Enable BDRs to know all of the content was downloaded, watched, selected, or viewed

Develop lead scoring strategy for CRM (Hubspot)

Matching ICP to buyer persona

Repurposing, rewriting, and retargeting content

Knowledge of ICPs and buyers inside and out

Responsible for all outbound sequences, timing, etc.

Comprehensive nurture campaigns

Lead webinar programs and initiatives (securing presenters, writing abstracts, collaborating on presentations, leading dry runs, moderating webinars)

Potential to assist with and lead inbound marketing initiatives

High growth opportunity

Technical knowledge of Google TAG manager, Hubspot, Google Ads, LinkedIn Ads, Reddit Ads

Email segmentations based on ICP, buyer persona, geographic

Targeting for targeted regions EMEA, US, APAC, etc.

Targeting for vertical industries (financial services, AI, healthcare, public sector, etc.)

Translate product marketing content into campaign assets (ads, emails, landing pages, social posts)

Support execution of account-based marketing (ABM) campaigns targeting key accounts and personas

Cross-Functional Collaboration

Work closely with Demand Generation, Product Marketing, and Sales teams to execute integrated campaigns

Ensure campaigns align with product messaging, launches, and positioning

Support webinars, events, and partner campaigns to maximize lead generation

Requirements

7–10 years of experience in digital marketing, demand generation, or campaign execution (B2B tech preferred)

Proven hands-on experience managing campaigns across multiple digital channels (PPC, paid social, email, landing pages, etc.)

Experience with marketing automation and CRM platforms (e.g., HubSpot, Salesforce)

Strong execution skills with attention to detail and ability to manage multiple campaigns simultaneously

Working knowledge of analytics tools (Google Analytics, dashboards, Excel/Sheets)

Understanding of marketing funnels, lead generation, and conversion optimization

Strong written and verbal communication skills

Ability to thrive in a fast-paced, execution-driven environment

Bachelor’s degree in marketing, business, or related field

Preferred Qualifications:

Experience with AI-driven marketing tools and campaign optimization

Exposure to account-based marketing (ABM)

Experience working with paid media budgets and/or agencies

Familiarity with cybersecurity or enterprise SaaS markets

What Success Looks Like

Campaigns are launched quickly, accurately, and at high quality

Continuous improvement in campaign performance and conversion rates

Increased contribution to marketing pipeline and revenue

Strong alignment between execution and product marketing messaging

Ability to independently manage and optimize multiple campaigns

Compensation & Benefits

Annual base salary of $140,000–$180,000, depending on experience and qualifications

Equity participation

Comprehensive health benefits, including medical, dental, and vision coverage

Paid time off and company holidays

401(k) retirement plan

U.S. Citizenship Requirement

U.S. citizenship is required for this position due to the role’s support of RapidFort’s work with U.S. federal government customers.

What We Do

RapidFort is at the intersection of Cybersecurity and AI. RapidFort is the leader in Software Supply Chain Security, delivering a comprehensive end-to-end vulnerability management platform that includes curated near-zero-CVE open-source images, advanced runtime profiling, automated CVE remediation, and software attack-surface-management (hardening) capabilities to continuously secure and optimize containerized applications.