Global Marketing Manager – B2B SaaS

Global Marketing Manager – B2B SaaS

Experience: 8–10 years

Reports to: Marketing Director

Role Overview

This is a key role within the GTM team, working closely with sales, product, and leadership to shape how we go to market. You will drive brand communications, events, partner marketing, and sales support —with a strong focus on execution and business impact.

Role in the GTM Team

• •Act as a core member of the GTM team, aligning marketing with sales priorities
• •Work closely with leadership on key markets, accounts, and launches
• •Own marketing inputs that support pipeline and revenue goals

Key Responsibilities

Brand, Content & Messaging

• •Define positioning and keep messaging consistent across website and sales materials
• •Create core assets (decks, case studies, one-pagers, website content)
• •Translate product capabilities into clear customer value

Sales Support & Product Literature

• •Build and maintain sales and product materials (decks, brochures, case studies)
• •Support key deals with tailored content
• •Enable sales teams with clear, easy-to-use messaging
• •Competition and industry tracking

Events & Field Marketing

• •Plan and run events, roundtables, and webinars
• •Manage execution from planning to follow-up
• •Work with sales to engage key accounts

Partner Marketing

• •Work with partners on joint campaigns, events, and content
• •Support co-branded materials and announcements
• •Help drive pipeline through partner-led initiatives

Customer Advocacy

• •Manage presence on G2 and Gartner Peer Insights and drive reviews
• •Build case studies, testimonials, and customer references
• •Use customer proof across website, sales, and marketing

Required Experience

• •8–10 years in B2B tech or SaaS marketing
• •Strong experience in sales enablement and content
• •Experience working closely with sales and product teams

Preferred

• •Experience in global markets (US/Europe)
• •Exposure to enterprise SaaS or AI-led products
• •Experience working with partners like AWS, SAP, Oracle, ServiceNow

Nice to Have

• •Experience in partner or alliances marketing
• •Digital brand building experience – community building
• •Exposure to partner-led programs