Lifecycle Marketing & Operations Manager

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Lifecycle Marketing & Operations Manager based in the United States.

Drive customer engagement, retention, and revenue growth by building sophisticated lifecycle marketing programs for a technology organization transforming healthcare data exchange. In this role, you will combine strategic lifecycle planning with hands-on ownership of marketing automation, segmentation, personalization, and campaign infrastructure. You will design connected customer journeys that support onboarding, product adoption, re-engagement, renewals, and upgrades across multiple channels and customer segments. Working closely with Marketing, Sales, Revenue Operations, Product, and Engineering, you will turn behavioral and product-usage data into relevant experiences and measurable business outcomes. You will also guide campaign execution talent, optimize marketing technology platforms, and use experimentation and analytics to continually improve performance. This is a fully remote opportunity within the United States, with occasional travel.