Live Shopping | Producer

ABOUT VAYNERMEDIA

VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.

Producer, Live Shopping

Location: New York, NY

Reports to: VP of Social Commerce

Overall Purpose: We are seeking an experienced LIVE Producer & Operations Manager to lead the execution of high-performing brand livestreams across TikTok Shop and emerging social commerce platforms.

This role owns the end-to-end production process—from pre-production planning and merchandising setup through live execution and post-event optimization. You'll partner closely with strategists, creators, live hosts, client leads, and platform partners to produce livestreams that drive revenue while delivering an exceptional client experience.

The ideal candidate thrives in fast-paced environments, understands both the technical and commercial side of LIVE shopping, and is passionate about building scalable production processes.

KEY AREAS OF RESPONSIBILITY:

Production Planning & Logistics

Support Live Shopping strategy and concepting

Coordinate production schedules, studio timelines, and equipment needs

Manage product samples, shipping, and on-set inventory

Coordinate with internal teams, creators, and vendors to ensure production readiness

Support studio setup and production logistics for both in-person and remote broadcasts

Maintain production documentation and standardized operating procedures

LIVE Production & Execution

Own day-to-day execution of client livestream productions

Develop detailed run-of-show documents and production timelines

Train hosts prior to broadcasts

Manage live productions, ensuring seamless execution from start to finish

Maintain production quality across audio, lighting, video, pacing, and overall viewer experience

Troubleshoot technical issues in real time while keeping broadcasts on schedule

LIVE Operations & Merchandising

Configure livestreams within TikTok Shop Seller Center

Set up products, flash sales, coupons, giveaways, auctions, bundles, and promotional mechanics

Review inventory availability and coordinate merchandising before each event

Optimize product sequencing throughout broadcasts to maximize conversion

Ensure all promotional mechanics are functioning properly before going live

Performance Optimization

Analyze livestream performance across revenue, conversion, engagement, and operational KPIs

Develop post-event recaps with insights and recommendations

Identify opportunities to improve show flow, merchandising strategy, promotional tactics, and production quality

Continuously test new LIVE formats, features, and platform capabilities

EXPERIENCE/KNOWLEDGE REQUIRED:

3-6 years of experience in livestream production

Proficiency across Live Shopping Platforms: TikTok Shop, Whatnot, Amazon, Walmart

Experience with TikTok Shop’s Streamer Desktop, or other livestream commerce platforms

Ability to produce high-quality livestreams in fast-paced environments

Strong understanding of merchandising strategy, promotional mechanics, and conversion optimization

Excellent prioritization and organizational skills

Comfortable troubleshooting technical production issues under tight timelines

An analytical mindset with experience translating performance data into actionable improvements

Experience collaborating across commerce, marketing, and client teams

This position is currently designated as hybrid and is subject to the Company's workplace attendance and in-office work requirements, as in effect from time to time. The Company reserves the right to modify these requirements at any time.

All information submitted with this application and disclosed in the interview and screening processes must be truthful. The Company reserves the right in its sole discretion, to disqualify a candidate from consideration, withdraw a conditional offer of employment, or terminate employment, if it discovers a candidate provided false, misleading, or materially incomplete information during the application process.

VaynerX is committed to fostering an inclusive workplace where everyone has the opportunity to succeed. We provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity or expression, national origin, ancestry, age, disability, genetic information, marital status, military status, veteran status, citizenship or immigration status (as permitted by applicable law), or any other characteristic protected by applicable federal, state, or local law.