hirly

NIKE

Manager, Footwear Product Line Management, Local Creation GC

Shanghai, China Mainland

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at NIKE first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included

Matched against 2.6M live jobs from 200,000+ employers in 200+ countries.

Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Seniority
Lead / management
Country
CN
Work mode
On-site / unstated
First seen by hirly
27 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

BECOME A PART OF THE NIKE, INC. TEAM

NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, push boundaries, and create the future of sport. We look for people who can grow, think, dream, and create, and who bring their skills and passion to a challenging and constantly evolving game.

The Greater China Local Creation team creates inspiring product closer to the consumer. By deepening consumer connection and operating with speed and specificity, the team translates local sport, culture, style, and marketplace insights into product that resonates with consumers in GC.

WHO WE ARE LOOKING FOR

We are looking for a footwear product line manager to help shape Performance footwear for Greater China consumers through the Local Creation model. You will connect athlete and consumer insights with sport performance needs, product innovation, and marketplace opportunity. You bring a strong understanding of performance footwear, clear product judgment, and the ability to drive cross-functional creation work from brief to market.

We are looking for a footwear product leader who combines a deep understanding of Greater China consumers with strong product intuition, commercial judgment, and a passion for sport and culture. You will help turn local consumer insights into compelling footwear concepts and assortments that strengthen the Nike Brand and serve the marketplace with speed and specificity.

You bring curiosity, courage, clarity, and a collaborative mindset. A proactive leadership mindset is essential, demonstrating ownership, anticipating opportunities and risks, and inspiring teams to deliver consumer-led innovation that elevates both brand and marketplace performance. As a people manager, you are comfortable of leading through ambiguity and influencing cross-functional partners beyond direct authority as well as guiding teams through evolving business priorities, organizational shifts, and marketplace dynamics. You build trust through transparency and actively create an inclusive environment where different perspectives improve the work.

WHAT YOU WILL WORK ON

Build seasonal product line plans for assigned Performance footwear categories, athletes, or consumer opportunities in GC.

Translate athlete, consumer, sport, competition, marketplace, and trend insights into focused product briefs and assortment recommendations.

Partner with Design and Product Development to create performance footwear that balances function, innovation, fit, aesthetics, and local relevance.

Collaborate with Merchandising, Planning, Brand, Sports Marketing, and Marketplace teams to align product strategies and launch plans.

Manage product lifecycle, pricing, cost and margin inputs, product data, and creation calendar milestones.

Track progress against objectives, resolve issues with partners, and adjust plans as consumer or business needs evolve.

Create and deliver clear product presentations at seasonal checkpoints and internal meetings.

WHO YOU WILL WORK WITH

You will work within the Performance Footwear Product Line Management team for Local Creation GC and collaborate with Footwear Design, Product Development, Merchandising, Planning, Brand, Sports Marketing, Marketplace, and global Performance product teams.

WHAT YOU BRING

Bachelor's degree or equivalent combination of education, experience, and training.

8+ years of relevant experience in footwear product management, merchandising, product creation, sport performance, or a closely related field.

Strong understanding of performance footwear creation, athlete and consumer needs, product lifecycle, and line planning.

Ability to translate qualitative and quantitative insights into focused product briefs and decisions.

Strong product eye with interest in footwear innovation, materials, fit, function, and sport culture.

Experience collaborating across Design, Development, Merchandising, Brand, and Marketplace teams.

Effective written, verbal, and presentation skills, with strong attention to detail and deadlines.

Fluency in English and Chinese is strongly preferred.

Original posting on NIKE's site ↗

Listed on hirly, a job board. hirly is not the employer: NIKE is hiring for this role.

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job