Market Development Manager

We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.

Ready to Power a Smarter World with us?

The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and convert s solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem produc ts ( including home standby generators and ecobee smart thermostats).

In this role, the MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.

Territory Coverage: Northeastern United States

Essential Duties and Responsibilities:

Identify , engage, and convert solar , storage, and generator installation companies into Generac ecosystem customers

Plan and implement sales strategies to maximize share and margin; effectively differentiate Generac products in competitive sales environments

Expand the customer base by identifying new partners and developing new customer opportunities

Build and maintain a robust pipeline of new key account opportunities ; role is 80% new account development and 20% account management

Build strong relationships with established key account s and internal s upport teams to foster long-term business growth

Maintain accurate sales records , CRM entries, and activity updates to support forecasting and performance tracking

Collaborate with sales and business leadership to develop and execute business plans aligned with key account grown initiatives

Provide market feedback and competitive intelligence to sales and business leadership

Maintain consistent f ollow -up on opportunities to drive timely and effective closes

Communicate effectively with Generac sales team members to ensure a c oordinate d approach to account acquisition and support

Minimum Qualifications:

Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience

4 years of solar industry experience

Ability to travel 30-60% of the time

Preferred Qualifications:

Experience in residential energy storage

Experience in business-to-business sales

Experience selling to c-suite executives and key decision makers at large corporations

Working knowledge of two-step distribution model

Experience working with RFP purchasing processes: proven ability to navigate from bid to award to an effective close

Experience identifying leading market indicators and major prospects through 3rd party tools such as ohm analytics, Woodmac, etc.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”