Marketing Specialist – Content and Insights

Flex Year Round

• WORK AND PLAY IN THE MOUNTAINS
• Join our team of big mountain adventurers at the largest ski resort in Washington! Here at Crystal, it’s more than our work. It’s our passion for the guest experience, the outdoors, and the community that bring us together at the end of the tree-lined road. We come from near and far to be up on the mountain because it’s an experience you just don’t get anywhere else. Events are always on the calendar and friends are always down to play. Work in the beautiful National Forest, neighboring Mt. Rainier, as a premier Ikon Pass destination with a whole lot of stoke to share.

JUST LIKE THE TREES, WE ARE GROWING! Apply today to grow your mountain roots with us— whether you are looking to escape the city, expand your skills, or progress in the ski industry, we have a variety of roles for hard-working and enthusiastic team-players. Find your line, join our team!

BIG PEAKS, BIGGER PERKS

Employee perks:

Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)

+ Free Alterra season pass for spouse and dependents 25 & under

50% off window ticket price at IKON partner resorts

Free access to Alterra Mountain destinations during time off

Free ski-referral letters for employees to use at other mountain resorts during time off

Free friends & family day-ski vouchers (Periodic allotment)

Discounts on Ski & Snowboard Lessons

Discounts on Ski & Snowboard Rentals

Discounts on Gear Tune-Ups

Discounts on Food & Beverage

Discounts at Crystal Mountain Retail shops

Free Crystal branded swag

Pro deals on gear with 100s of brands

Discount Marketplace

Deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more

Employee-only Night Skiing events

Employee Housing Available for eligible positions

Accrued paid time off for eligible positions

Group health insurance for eligible positions

401K benefit and generous match with immediate vesting for all staff members over 18

Opportunities for growth, advancement, and year-round employment

POSITION TITLE: Marketing Specialist – Content and Insights

BUSINESS UNIT: Marketing

POSITION REPORTS TO: Director of Marketing

POSITIONS REPORTING TO THIS ROLE: N/A

LOCATION: Crystal Mountain, Enumclaw, Washington. Hybrid work up to 2 days per week remote possible.

STATUS: Flex Full-Time | 32 hours/week | Benefits Eligible

WAGE: $26-$32.00/hour + benefits

RESORT OVERVIEW, CULTURE AND VISION

Crystal Mountain is the Pacific Northwest’s premier destination for skiers, snowboarders, and summer adventurers. We are part of Alterra Mountain Company which consists of some of the world’s most aspirational brands.

A career with Crystal Mountain is more than what you do today; it’s being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone.

Crystal Mountain delivers best in class service and adventures worthy of our extraordinary terrain and beauty.

We are here to shape the future of mountain adventure.

We Embrace Empowerment

• We Honor Authenticity
• We Cultivate Collaboration

We Prioritize Purpose

JOB SUMMARY:

Crystal Mountain is looking for a highly organized, analytically curious marketer who can help us better understand what our guests want, what our marketing is telling them, and what's actually working.

As the Marketing Specialist – Content & Insights, you'll serve as the operational hub for Crystal's content engine and help lead the Marketing team's approach to analytics, reporting, customer research, audiences, and insights.

You'll connect information that often lives in different places—content calendars, campaign results, website behavior, email performance, social engagement, guest feedback, customer research, and resort priorities—and turn it into something the Marketing team can use.

You'll work closely with Communications, Creative, Digital, Sales, agencies, and departments throughout Crystal to ensure the team has the content, information, audiences, and insights needed to make better marketing decisions.

The ideal candidate is naturally curious, highly organized, comfortable with data, and always asking the next question:

What happened? Why? What does it tell us about our guests? And what should we do next?

ESSENTIAL DUTIES

ANALYTICS & MARKETING PERFORMANCE

Build a consistent picture of Marketing performance.

Develop and maintain recurring Marketing dashboards and reports.

Aggregate data across website, CRM/email, social, paid media, PR, campaigns, products, guest feedback, and other available channels.

Develop weekly, monthly, seasonal, campaign, and annual performance reporting.

Track performance against Marketing KPIs, annual plans, and company objectives.

Establish useful benchmarks and year-over-year comparisons.

Identify significant trends, anomalies, opportunities, and areas requiring deeper analysis.

Partner with channel owners and agency partners to ensure reporting is accurate and consistent.

Support campaign and product postmortems with quantitative and qualitative findings.

Connect Marketing performance with guest engagement, conversion, visitation, and revenue where data allows.

Present findings in clear, concise formats that Marketing leadership and cross-functional teams can quickly understand.

CONTENT MANAGEMENT & CONTENT ENGINE

Execute the operational engine that connects Crystal's stories, business priorities, and marketing channels.

Maintain Crystal's integrated Marketing content calendar.

Gather upcoming content needs and opportunities from departments throughout the resort.

Coordinate content requirements across campaigns, product launches, events, email, website, social, paid media, PR, and other channels.

Partner with the Marketing Communications Specialist to translate content needs into storytelling opportunities.

Partner with Creative Services + Brand to translate content needs into creative deliverables.

Identify gaps in available photography, video, copy, product information, and other content.

Maintain an organized and searchable content and asset library.

Track content needs, status, owners, deadlines, and distribution.

Help maximize existing content by identifying opportunities for reuse across channels and campaigns.

Support development of content briefs based on business objectives, audiences, channel requirements, and previous performance.

Help ensure guest-facing content remains accurate and current across key Marketing channels.

Support Marketing Specialist with Snow and Mountain Reporting

INSIGHTS & RECOMMENDATIONS

Don't just report the numbers. Help determine what they mean.

Translate performance data into clear insights and recommendations.

Identify what's working, what's not, and where Marketing should test or adjust.

Surface patterns across channels rather than evaluating each channel in isolation.

Identify high-performing content themes, creative, audiences, messages, offers, and experiences.

Partner with Communications, Creative, and Digital to apply learnings to future work.

Create concise insight summaries for Marketing leadership and appropriate resort stakeholders.

Maintain a record of campaign and seasonal learnings to build institutional knowledge year over year.

The standard for reporting should be:

What happened → Why it matters → What we learned → What we do next.

CUSTOMER RESEARCH

Help Crystal continuously learn from its guests.

Coordinate ongoing consumer and guest research.

Analyze surveys, NPS, Medallia, Call Center feedback, digital behavior, CRM engagement, social insights, and other available customer signals.

Support guest surveys, focus groups, intercept research, and other qualitative and quantitative research initiatives.

Devel