Media Buyer & Creative Strategist

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.

Our client is a performance-focused digital marketing agency serving HVAC, plumbing, and other local home-service businesses across North America. The agency combines data-driven paid advertising with creative strategies to generate qualified leads, phone calls, and measurable business growth for its clients.

Role Overview

The Media Buyer & Creative Strategist will manage and optimize Meta and Google Ads campaigns while leading creative strategy and testing across multiple client accounts. This role combines hands-on media buying with creative development, using campaign performance insights to improve advertising hooks, messaging, offers, and creative assets.

The ideal candidate has proven experience managing paid advertising campaigns, developing structured creative testing strategies, and generating qualified leads for local businesses. This individual will collaborate with video editors, designers, and copywriters to translate performance data into actionable creative direction while maintaining ownership of campaign execution and optimization.

Location

Fully Remote (Work from Home) | LATAM | 9:00 AM - 5:00 PM PST

Key Responsibilities

Paid Media Management & Campaign Optimization

Launch, manage, and optimize Meta and Google Ads campaigns for HVAC, plumbing, and other home-service businesses.

Manage multiple client advertising accounts, overseeing campaign budgets, audience targeting, and performance.

Monitor key performance indicators, including cost per lead (CPL), conversion rates, lead quality, and return on ad spend (ROAS) when revenue tracking is available.

Conduct structured campaign tests and implement data-driven optimizations to improve advertising performance.

Identify underperforming campaigns and recommend adjustments to targeting, budgets, and campaign execution.

Creative Strategy & Performance Testing

Develop advertising hooks, messaging angles, offers, and creative concepts designed to attract homeowners and generate qualified leads.

Build and manage structured creative testing frameworks across messaging, advertising formats, and creative assets.

Analyze campaign and creative performance to identify successful approaches and determine future testing priorities.

Identify opportunities to refresh, revise, or replace advertising creative based on performance results.

Translate campaign insights into actionable recommendations for new creative concepts and testing initiatives.

Creative Collaboration & Execution

Develop clear creative briefs for video editors, graphic designers, and copywriters.

Provide specific, actionable feedback to improve advertising assets based on campaign performance.

Coordinate creative production and revisions to align with campaign priorities.

Guide improvements to advertising copy, thumbnails, and short-form video assets.

Make simple creative adjustments independently when skills allow.

Reporting & Stakeholder Communication

Monitor and communicate campaign performance, testing results, and optimization recommendations to stakeholders.

Maintain organized creative requests, testing priorities, and campaign activities across multiple client accounts.

Proactively identify campaign performance issues and recommend solutions.

Collaborate with creative contributors to ensure advertising assets support campaign objectives.

Qualifications

Experience

Proven hands-on experience independently managing and optimizing both Meta Ads and Google Ads campaigns.

Demonstrated experience developing and executing creative testing strategies that produce measurable campaign improvements.

Experience managing multiple client advertising accounts simultaneously.

Experience monitoring and optimizing paid advertising performance using metrics such as CPL, conversion rates, lead quality, and ROAS.

Skills

Strong understanding of paid acquisition strategies, audience targeting, campaign optimization, and performance reporting.

Ability to independently launch, manage, and optimize advertising campaigns across Meta and Google Ads.

Strong creative judgment and ability to identify why advertising assets perform effectively.

Ability to develop compelling hooks, messaging angles, offers, and creative concepts for paid advertising.

Experience creating structured creative testing plans and using performance data to guide future iterations.

Ability to interpret campaign performance metrics and translate findings into actionable optimization recommendations.

Ability to write clear creative briefs and provide constructive feedback to designers, video editors, and copywriters.

Strong organizational skills and ability to manage multiple client accounts, testing priorities, and creative requests.

Ability to proactively identify performance issues and implement appropriate improvements.

Collaborative approach to working with creative teams while maintaining independent ownership of campaign performance.

Preferred Experience & Skills

Experience managing paid advertising campaigns for HVAC, plumbing, roofing, or other local home-service businesses.

Experience generating qualified leads for local businesses through paid advertising.

Ability to independently edit or adjust creative assets when necessary.

Experience managing both awareness and direct-response advertising funnels for local businesses.

What Success Looks Like

Meta and Google Ads campaigns consistently generate qualified leads and phone calls at efficient acquisition costs.

Creative testing produces actionable insights and a consistent pipeline of new advertising concepts.

Campaign performance issues are identified early and addressed through targeted optimizations.

Video editors, designers, and copywriters receive clear creative briefs and actionable feedback.

Advertising creative is continuously refined based on performance data.

Multiple client accounts are managed effectively with consistent execution, organized testing priorities, and clear stakeholder updates.

Opportunity

The Media Buyer & Creative Strategist will have the opportunity to combine paid advertising expertise with creative strategy within a performance-focused digital marketing agency serving local home-service businesses.

This role offers hands-on ownership of campaign performance, creative testing, and advertising strategy, with the opportunity to collaborate closely with creative professionals and directly influence client lead generation and business growth.

Application Process:

To be considered for this role these steps need to be followed:

Fill in the application form

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