Performance Marketing Manager

About Inspira Education

Inspira Education Group is one of the fastest-growing edtech startups in the US. We started with a simple mission to democratize access to high-quality coaching so that every student in the world has an equal opportunity to access the best opportunities.

As the world’s leading network of top admissions coaches in medical, legal, business, and college studies, we’re building software and services in one place—disrupting long-entrenched application processes with products and experiences that strive to provide an equal platform for candidates from diverse backgrounds worldwide.

As one of the fastest-growing edtech firms in the world, we are backed by some of the leading venture capital firms and investors in the world, including Zeev Ventures, Quiet Capital, Craft Ventures and Jeff Fluhr (Founder of Stubhub).

The Role

The Performance Marketing Manager on our team will help shape and execute our performance marketing strategies. In this role, you’ll have the opportunity to influence how people discover and engage with our ed-tech services. Your work will directly support client acquisition and revenue goals as you test new platforms, analyze performance, and stay current with the rapidly evolving digital landscape. You’ll contribute to building a high-velocity, data-driven engine to acquire, activate, and engage clients.

Working closely with the Director of Performance Marketing and our co-founders while collaborating across teams, you’ll support go-to-market initiatives that drive client acquisition and strengthen how we reach our audience through paid media, experimentation, and conversion rate optimization.

This role requires strong analytical abilities, a data-driven mindset, and hands-on execution across paid media and website performance.

This is an in-person role that requires 5 days a week attendance in our NYC office (NoMad)

What You'll Do

Support and execute the direct-to-consumer growth strategy across channels such as Google Ads, Meta, TikTok Ads, etc., with the ability to manage campaigns end-to-end

Test and evaluate new growth channels and tactics

Optimize campaigns, audiences, and creative strategy to improve ROAS across the performance marketing ecosystem

Conduct A/B testing, cohort analysis, and customer segmentation to improve campaign performance

Use SQL and/or Python to support deeper analysis, forecasting, and customer insights (nice to have)

Help develop forecasting models and assist with performance reporting across marketing funnels

Partner with the data team to support attribution modeling and channel evaluation

Work with other marketing channel owners to share insights and consumer behavior trends

Contribute to full-funnel KPI planning, tracking, and reporting

Analyze marketing performance metrics to guide budget allocation and optimization decisions

Support our CRO initiatives and help optimize client touchpoints to increase ROI

Build collaborative relationships with student success, marketing, and sales teams

Contribute to a culture of experimentation, learning, and rapid iteration

Provide input that helps the Marketing team hit revenue goals while maintaining our brand and customer-first mindset

Stay informed on industry trends, competitive benchmarks, and best practices in performance marketing

Potentially mentor or guide junior team members as the team grows

Who You Are

3+ years of experience in performance marketing or paid media roles, with a strong track record of contributing to measurable results

Solid understanding of paid search and paid social, with familiarity across additional digital channels and their best practices

Hands-on experience with key advertising platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads, etc.)

Strong analytical skills and comfort making data-driven decisions tied to CAC and ROAS goals

Familiarity with marketing automation and attribution tools

Experience with web analytics tools (e.g., Google Analytics) and comfort extracting and interpreting data

Strong organizational and project management skills, with the ability to manage multiple campaigns at once

Clear and effective communication skills, including the ability to present insights simply

Experience with marketing automation platforms and CRM systems is a plus

Basic SQL/Python knowledge is a bonus, but not required

What We Look For

A passion for cultivating authentic connections

Individuals who embody a winning attitude

A mindset fueled by curiosity

Determination to hustle and overcome challenges

An infectious enthusiasm and adaptability

Boundless energy and relentless tenacity

Why you'll love Inspira

Amazing people with a great vision and values

Mission-driven team culture focused on student success

Your work directly impacts the lives and careers of students across the globe

Health, dental, and vision insurance, base plans 100% employer paid

Pre-tax benefits (FSA, DCFSA, HSA, Commuter)

Flexible paid time off (PTO) and paid holidays

401(k) with company match

Compensation

The targeted pay range for this role is: OTE $140,000-$150,000. Actual salary is dependent upon several factors, including the applicant's experience, knowledge, skills, and abilities, as well as internal equity among our team and geographic location. The pay range is subject to the discretion of the Company.

For more information about our company, please visit our website: Inspira Education Group .

Inspira Education Group does not discriminate based on race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity, or any other reason prohibited by law in providing employment opportunities and benefits.