Product Marketing Manager

Labcorp is a global leader in laboratory services, providing the insights and answers that help healthcare providers, patients, researchers, pharmaceutical companies and health systems make confident decisions and improve outcomes. Through our unparalleled science, data, technology and laboratory network, we advance diagnostics, accelerate innovation and help address some of the world’s most important health challenges. As we shape the future of healthcare, we are leveraging advanced technologies, intelligent digital solutions and data-driven innovation across our operations to enhance how work gets done and deliver greater value to customers and patients. With our global scale and deep expertise, you’ll have the opportunity to do meaningful work, grow your career and make a real impact on people’s health around the world. Together, we’re improving health and improving lives.

Labcorp is seeking a Remote Product Marketing Manager to join our team!

Job Responsibilities:

Commercial Enablement

● Under the direction of the Senior Director of Product Commercialization and Head of Marketing at Ovia Health by Labcorp, create commercial messaging and sales enablement programs and assets including pitch decks, one-pagers, battlecards, objection handling guides, competitive comparisons, FAQs, and playbooks.

● Ensure the sales and customer success teams have the messaging, tools, and training needed to confidently communicate Ovia's value within the women’s health market.

● Partner with Sales and Customer Success to gather market feedback and continuously improve enablement training, resources, and feedback loops.

● Translate product updates into customer-focused messaging and commercial assets.

Portfolio strategy & positioning

● Support the portfolio marketing strategy across Ovia Health by Labcorp and Labcorp’s women's health solutions, ensuring clear positioning, differentiation, and alignment with business priorities.

● Develop compelling messaging frameworks, value propositions, and customer narratives that articulate Ovia's and Labcorp’s clinical, financial, and member engagement value.

● Define messaging for priority buyer audiences including health plans, employers, providers, consultants, and channel partners.

● Continually audit and update existing materials to ensure consistent positioning across marketing campaigns, sales materials, product launches, and customer communications.

● Partner with Product Management and Clinical teams to translate new capabilities into market-ready messaging.

Go-to-Market strategy & product launches

● Support cross-functional go-to-market planning for new product launches, feature releases, partnerships, and strategic initiatives across Ovia and relevant Labcorp launches.

● Manage launch plans that align Product, Marketing, Sales, Customer Success, Clinical, and Partnerships.

● Develop launch messaging, positioning, sales readiness materials, and internal communications.

● Establish launch success metrics and continuously optimize go-to-market performance.

Market intelligence & Voice of the Customer

● Monitor competitive activity, healthcare trends, employer and payer priorities, and emerging women's health market dynamics to inform future offerings and positioning.

● Conduct market research and synthesizes customer insights to inform positioning and portfolio strategy.

● Coordinate with Sales, Customer Success, and Product to understand customer needs, buying behaviors, and market opportunities.

● Use competitive intelligence to strengthen differentiation and inform future roadmap discussions.

Thought leadership & content strategy

● Brainstorm and manage strategic thought leadership that reinforces Ovia Health's and Labcorp’ leadership across women's health.

● Liaison with Clinical, Medical Affairs, and subject matter experts to create evidence-based content.

● Support webinar, conferences, executive presentations, speaking opportunities, and strategic campaigns.

● Ensure messaging reflects current clinical evidence and market trends.

AI-Enhanced Duties and Responsibilities:

● Use AI to improve efficiency and execution: Leverage AI to accelerate content development, insight generation, and recurring workflows while maintaining oversight of final outputs.

● Use AI to synthesize market, scientific, customer, and competitive intelligence into actionable recommendations that support portfolio strategy and decision-making.

● Improve information sharing across teams: Use AI to create and distribute clear, role-specific summaries that improve alignment across marketing, product, sales, science, and medical teams.

● Drive consistency across functions: Maintain shared AI tools, templates, and knowledge resources that promote consistent portfolio facts, positioning, terminology, and handoffs across teams.

Performance measurement

● Track and measures KPIs for portfolio marketing initiatives, product launches, and commercial enablement, such as win rate, product adoption/activation rate, time-to-adoption following launch, sales enablement training completion rate, sales readiness/seller confidence score, competitive win rate, and confidence in objection handling

● Analyze campaign performance, launch metrics, content engagement, and sales feedback.

● Use data and customer insights to continuously optimize messaging, positioning, and go-to-market execution.

● Present recommendations and business insights to commercial and executive leadership.

Minimum Education and Experience

● Bachelor’s degree

● 3 or more years experience as a product marketer, sales enablement specialist, or equivalent role responsibilities

Preferred Qualifications

● 1 or more years experience working in Women’s Health, including familiarity with women’s health topics (e.g., reproductive health, fertility, maternal care, menopause, hormonal health)

● 1 or more years experience with B2B and B2B2C go-to-market and sales motions

● 2 or more years experience in sales enablement program development and continual team training needs (building presentations, training, and weighted quizzes).

Additional Job Standards

● Strong interest and comfort learning about and speaking to women’s health topics, including menstruation, reproductive health, breast and vaginal health, and the conditions that uniquely and disproportionately affect women.

● Experience using competitive intelligence platforms and tools

● Ability to approach health topics with empathy, accuracy, and cultural awareness

● Experience working cross-functionally with sales, product, and marketing teams

● Customer- and revenue-oriented thinker

● Proactive, curious, and eager to learn

● Adaptable and comfortable proposing fixes and solutions

Ovia Health by Labcorp is transforming women's healthcare through personalized digital health, clinical expertise, and diagnostics. We help millions of women navigate every stage of their health journey, from cycle tracking and fertility through pregnancy, parenting, perimenopause, and menopause, while helping health plans, employers, and health systems improve outcomes and reduce costs.

We are seeking a strategic, customer-obsessed Portfolio Marketing Manager to own the positioning, messaging, and go-to-market strategy across Ovia Health by Labcorp’s portfolio of solutions. This role serves as the bridge between Product, Clinical, Sales, Customer Success, Partnerships, and Marketing to ensure our solutions are clearly differentiated, effectively launched, and positioned to drive commercial growth.

The Portfolio Marketing Manager will develop product ad messaging strategy, value propositions, messaging frameworks, product launches, commercial enablement, and thought leadership that translate complex clinical capabilities into compelling customer value. This individual will also shape the narrative around Ovia's women's health platform, ensuring consistency across audiences while enabling customer-facing teams with the i