Product Marketing Manager-Seeds

Job Title: Product Manager - Seeds

Job Purpose :

• •Conduct Market Research – Identify customer needs and industry trends.
• •Manage Product Lifecycle – Oversee development, launch, and performance of new and existing Products.
• •Collaborate Across Teams – Coordinate with R&D, sales, and marketing team for better product performances.
• •Optimize Performance – Analyze data to improve product profitability and overall impact.

Key Accountibilities:

Market Analysis Research & Product Development

• •Conduct in-depth market research to understand customer needs, agricultural trends, and competitor offerings.
• •Identify gaps and opportunities in the market for new or improved seeds products.
• •Collaborate with R&D teams to design and develop innovative seeds that address market needs and comply with sustainability goals.
• •Evaluate new technologies and advancements to enhance product efficiency, Eco-friendliness, and cost-effectiveness.

Product Life cycle & Pricing / Positioning Strategy

• •Oversee the entire product life cycle, from idealization and launch to growth, maturity, and eventual phase-out.
• •Ensure products are continuously optimized to meet changing customer needs and market demands.
• •Develop and implement competitive pricing strategies to maximize profitability and market share.
• •Position products effectively in the market through targeted branding and differentiation.

Sales Collaboration

• •Work closely with sales and extension teams to create promotional campaigns, product training materials, and technical guides for customers.
• •Provide support for sales teams in communications and product demonstrations.

Supply Chain and Distribution Coordination

Collaborate with supply chain & plant teams to have insights on availability and timely delivery of products to distributors and customers.

Performance Monitoring and Reporting

• •Analyze sales data, market share, and customer feedback to assess product performance.
• •Prepare regular reports for senior management with recommendations for improvement.

Budget and Resource Management

Manage product budgets effectively, ensuring optimal use of resources for development, marketing, and distribution activities.

Relevant & total years of experience and behavioral attributes :

• •MBA or a specialized degree in Product Management, Marketing, or Agribusiness.
• •Experience in the Seeds marketing and development is highly desirable.
• •Strong business acumen and ability to align marketing strategies with business objectives.
• •Proven experience as a Product Manager in the Seed industry, with 8-12 years of experience.
• •Ability to work effectively in cross-functional teams and manage multiple projects simultaneously.
• •Proficiency in Microsoft Office/Google workspace and market research tools.
• •Excellent interpersonal, communication, and negotiation skills.
• •Strong knowledge of marketing principles and strategies.