Regional Marketing Manager - Quebec Zone

Job Description

Regional Marketing Manager - Quebec Zone

Rank 5

Brossard, QC (Hybrid)

Deadline: This posting will close by October 22nd, 2026 at 11:59 PM EST.

The anticipated annual base salary for this position is $ 92,700 - $ 121,700 The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications.

Toyota Canada Inc. (TCI) currently has an exciting full-time opportunity for an automotive marketing professional to join its Marketing department. Reporting to the Manager, Toyota Retail Marketing, the successful candidate will champion effective, efficient and on-brand marketing across communication channels and customer touchpoints at the retail level. Working closely with Toyota dealers (Tier 3) and regional Toyota Dealer Associations (TDAs – Tier 2), this role will use data, collaboration and consistent execution to improve marketing effectiveness. Join the team helping Toyota evolve from Canada’s most respected automotive brand to its most admired by making Toyota the best choice in the hearts and minds of Canadians.

What We’ll Bring:

Company & Culture

• •A hybrid work environment
• •A work environment built on teamwork, flexibility and respect
• •Professional growth and development programs to help advance your career
• •A focus on respect for people and continuous improvement
• •Summer Hours – condensed work week during the summer

Benefits

• •Competitive compensation package including bonus
• •Extended health care and dental benefits effective immediately
• •Company pension plan with additional employer contributions
• •Company Demo Vehicle
• •Associate vehicle discount program
• •Reimbursement programs (tuition & fitness)
• •Paid holiday shutdown and competitive paid time off benefits
• •Sabbatical leave program

What You’ll be Doing:

Build Dealer Digital Capabilities

• •Consult with dealership sales and service marketing teams on digital marketing capabilities and best practices, including SEO/SEM, display advertising, on-page and off-page website optimization, Google tools and social media.
• •Advise dealers to identify local digital marketing opportunities and recommend effective solutions.
• •Serve as the subject-matter expert for dealers and regions on Business Innovation initiatives, including dealer marketing performance dashboards, the internal advertising portal and the Dealer Digital Solutions program.
• •Drive dealer adoption of key initiatives and support onboarding, performance measurement and action planning.
• •Analyze dealer-owned website data to inform sales and after-sales marketing initiatives.

Business Impact and Field Team Partnership

• •Advance regional and dealer business objectives by aligning marketing strategies and activities with measurable sales and after-sales priorities.
• •Partner with field sales and after-sales representatives to identify business opportunities and develop marketing support that contributes to their objectives.
• •Bring customer, dealer and market insights into cross-functional planning to prioritize actions that improve retail performance.
• •Demonstrate how effective, on-brand marketing contributes to vehicle sales, service retention, parts and accessories growth, and the customer experience.

Retail Brand Governance

• •Champion a customer-focused approach to retail marketing that improves business performance, the customer experience and brand appeal.
• •Help dealers align advertising activities and customer interactions with Toyota brand standards through coordinated sales and after-sales planning across marketing tiers.
• •Advise dealers on creative and media tactics for new vehicles, parts and service, accessories and certified pre owned, in accordance with TCI brand requirements and the Tier 3 mandate.
• •Review dealer marketing capability dashboards, identify opportunities for improvement, share best practices, recommend countermeasures and track progress.
• •Promote opportunities for dealers to activate TCI’s national partnerships locally, including sports organizations, athletes and trade shows.
• •Recommend strategies to increase showroom traffic, strengthen lead collection and improve follow-up.
• •Assess dealer omnichannel marketing approaches and support the development of integrated strategies.

On-Brand Dealer Communications

• •Present Tier 1 national marketing communication plans and Tier 2 TDA plans to dealers, translating them into clear retail implications and opportunities.
• •Guide dealers in the effective use of marketing resources, including AdBuilder, digital guides, Google Analytics, internal websites, digital advertising analytics and model-related communications.
• •Provide learning opportunities that help dealers create effective, on-brand advertising while reinforcing TCI brand standards and purpose.

Regional Marketing and TDA Support

• •Act as the regional marketing point of contact for the TDA agency representative, supporting dealer advertising templates, dealer meetings, annual planning and TDA-to-dealer communications.
• •Support Tier 1 and Tier 2 activations in dealer communities, including national sports partnerships, athlete events and auto shows, while coordinating with dealers as needed.

Dealer Co-operative Advertising

Advise dealers on effective co-operative advertising strategies and compliance requirements.

What You’ll Bring:

• •University degree or equivalent; a college diploma in a relevant field such as retail or digital marketing is also valued.
• •Five to seven years of combined experience in marketing, retail and/or dealer relationship management. Digital Marketing experience is a strong asset.
• •Demonstrated ability to influence stakeholders and improve sales and after-sales marketing effectiveness.
• •Strong presentation, consultation and persuasion skills, with the ability to build commitment in one-on-one and group settings.
• •A proactive, customer-focused approach with the ability to identify opportunities, foster brand alignment and adapt to evolving consumer and retail needs.
• •Automotive industry experience, particularly with dealerships and sales and service operations, is a strong asset.
• •Advanced proficiency in Microsoft Office, including Excel, PowerPoint and Word.
• •Experience with Power BI is an asset.
• •Ability to travel frequently.
• •Bilingual (English & French) is required.

About Us

Toyota Canada Inc. is the exclusive Canadian distributor of Toyota and Lexus vehicles. Toyota Canada's head office is in Toronto, with regional offices in Vancouver, Calgary, Montreal and Halifax. Toyota parts and accessories are distributed through TCI's Parts Distribution Centers in Bowmanville and Vancouver. TCI supports over 287 Toyota and Lexus dealers in Canada with services that include training, sales, marketing, environmental and customer satisfaction initiatives.

What Sets Us Apart?

A focus on people, passion for Toyota, innovation and continuous improvement have made us an award-winning company, recognized worldwide for our technological leadership and superior standards of quality, community involvement and environmental responsibility.

What You Should Know:

Our success begins and ends with our people. We embrace diverse perspectives and value unique human experiences. We are proud to be an equal opportunity employer that celebrates the diversity of the communities where we live and do business. Applicants for our positions are considered without regard to race, ethnicity, national origin, sex, sexual orientation, gender identity or expression, age, disability, religion, or any other characteristics protected by law. Please advise us at any point during the recruitment and selection process or your employment if you require accommodation. Please note TCI may use AI-powered tools to assist us with initial screening and assessment. Talent Acquisition Specialists always review all applications and Hiring Managers always make final hiring decisions throughout the selection process.

Directeur régional de market