Sales & Business Development Associate

***This is a hybrid position requiring weekly attendance at a designated Wolters Kluwer office***

About the Role :

As a Sales & Business Development Associate you will own prospecting and outreach across assigned territories and accounts. You'll generate pipeline through strategic outreach via multiple channels, build relationships with key decision-makers, and ensure quality handoffs to sales leadership. This is a high-execution role where you'll combine research, personalized outreach, and CRM discipline to drive consistent pipeline creation. You'll work closely with sales reps, account executives, and sales leadership to understand territory strategy and optimize your prospecting approach.

Key Responsibilities:

Prospecting & Outreach

Execute daily prospecting across email, phone, LinkedIn, and other channels using Outreach platform to manage sequences and track engagement

Research accounts and decision-makers using ZoomInfo and Demandbase to identify targets and build personalized outreach strategies

Create and orchestrate multi-touch sales plays that combine email cadences, calls, and LinkedIn outreach to break through to prospects

Manage outreach sequences from initial contact through qualification, adjusting messaging and timing based on response patterns

Leverage AI-powered tools and insights to prioritize accounts, personalize messaging at scale, and identify buying signals

Pipeline Management & Execution

Qualify inbound and outbound leads using defined discovery process and territory criteria

Input prospect data into Salesforce with consistent, detailed hygiene to enable sales team efficiency and accurate forecasting

Maintain accurate activity logging (calls, emails, meetings) to ensure leadership visibility into outreach progress

Manage own territory or book of accounts, planning outreach priorities weekly based on account signals and sales goals

Support sales reps with research, outreach preparation, and account context to accelerate opportunity development

Cross-Functional Collaboration

Partner with sales leadership to understand account strategy, territory goals, and ideal customer profiles

Work with Account Executives on warm introductions, meeting scheduling, and prospect context-setting

Collaborate with Sales Operations and Marketing on lead definitions, campaign execution, and program support

Provide feedback on messaging, targeting, and campaign performance to optimize future outreach

Required Skills & Experience:

Core Prospecting Abilit y

1+ years of outbound prospecting or BDR experience (or equivalent outreach-focused sales development background)

Demonstrated success with cold outreach, email sequences, and multi-channel prospecting campaigns

Comfort with high daily activity targets (calls, emails, touches) and systematic approach to rejection

Technical & Tools Proficie ncy

Proficient in Salesforce CRM with strong data entry discipline and activity logging

Hands-on experience with sales engagement platforms (Outreach or similar) for managing sequences and cadence

Comfortable learning and leveraging account research tools (ZoomInfo, Demandbase, or equivalent)

Basic comfort with AI-assisted prospecting tools, analytics platforms, or automation workflows

Communication & Relationship Building

Strong verbal communication skills for cold calling and voicemails that engage prospects

Clear written communication for email prospecting with ability to personalize at scale

Ability to build rapport quickly and handle objections with professionalism

Active listening and curiosity about prospect business needs

Organization & Execution

Strong time management and ability to execute on daily outreach targets without constant supervision

Detail-oriented approach to data entry and territory management

Ability to prioritize accounts and activities based on sales strategy and pipeline goal

Problem-solving mindset to test messaging, adjust approach, and optimize prospecting efficiency

Required Experience:

Bachelor's degree in business, sales, marketing, or related field preferred and 2+ years of relevant experience

Preferred Qualifications:

Experience with LinkedIn Sales Navigator or strategic LinkedIn prospecting

Familiarity with ABM (account-based marketing) or account-based prospecting concepts

Background in SaaS or B2B software sales

Experience with AI tools for prospecting, lead scoring, or workflow automation

Track record of exceeding activity targets or quota in previous role

What Success Looks Like:

Consistent daily execution on outreach targets (calls, emails, LinkedIn touches)

Clean Salesforce data entry and activity logging for full sales team visibility

Regular pipeline creation through qualified handoffs to sales team

Positive feedback from AEs and sales leadership on prospect quality and context

Continuous improvement in prospecting approach based on response rates and feedback

Demonstrates understanding of business, customer segments, products, and market dynamics

Takes ownership of assigned territory or account portfolio and plans prospecting approach independently

Manages outreach processes, sequences, and account prioritization with moderate complexity

Monitors own activities, pipeline metrics, and effectiveness; adjusts strategy based on results

Our Interview Practices

To maintain a fair and genuine hiring process, we kindly ask that all candidates participate in interviews without the assistance of AI tools or external prompts. Our interview process is designed to assess your individual skills, experiences, and communication style. We value authenticity and want to ensure we’re getting to know you—not a digital assistant. To help maintain this integrity, we ask to remove virtual backgrounds and include in-person interviews in our hiring process. Please note that use of AI-generated responses or third-party support during interviews will be grounds for disqualification from the recruitment process.

Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.

Compensation:

$34,300.00 - $57,400.00 USD

This role is eligible for Commission.

Compensation range listed is based on primary location of the position. Actual base salary offer is influenced by a wide array of factors including but not limited to skills, experience and actual hiring location. Your recruiter can share more information about the specific offer for the job location during the hiring process.

Additional Information :

Wolters Kluwer offers a wide variety of competitive benefits and programs to help meet your needs and balance your work and personal life, including but not limited to: Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave. Full details of our benefits are available upon request.