Senior Director- Revenue & Partnerships

About Fam

Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.

Role Overview

We're looking for a Head of Business Development to build and scale Fam's partnerships and alliances engine. This is a 1→10 role — you'll define the strategy, close high-impact partnerships, and turn them into meaningful growth, engagement, and revenue. This role sits at the intersection of growth, product, and brand, and demands someone who can walk into a room with a CMO or CEO and own the conversation. You'll own both the revenue partnerships charter and the user acquisition engine, working directly alongside founders and leadership to make Fam the definitive financial platform for India's next generation.

Must-Haves

15+ years in business development, ad sales, partnerships, or strategic alliances

Strong, proven network across large media and brands agencies

Deep understanding of digital advertising and ad monetisation- ability to package and sell Fam's platform traffic, clicks, and impressions as a high-value media asset to brands and agencies

Track record of building and scaling revenue-generating partnerships with large advertisers

Exceptional storytelling and strategic thinking — able to lead CXO-level conversations with authority

Raw intelligence and sharp product and business instincts — comfortable operating alongside founders and C-suite

Data-driven approach to evaluating and structuring deals

Strong negotiation skills and high ownership mindset

Builder mentality — thrives in ambiguity and moves fast

Strong network across consumer platforms and brands

Good to Haves

Prior experience in working in a consumer internet, product-led companies

Familiarity with creator ecosystems or youth-first brands

AI-native mindset

Roles & Responsibilities

1. Revenue Partnerships

Own and drive the revenue partnerships charter — co-branded campaigns, affiliate deals, and advertiser relationships

Build direct relationships with large brand marketing teams and agency partners

Sell Fam's platform (impressions, engagement, reach among India's youngest consumers) as a media and distribution vehicle

Structure sustainable, high-value commercial deals that compound over time

2. Brand & Lifestyle Alliances

Position Fam as a lifestyle brand deeply resonant with younger audiences

Drive partnerships with fashion, music, content, and youth-first brands

Conceptualize and execute high-impact co-branded campaigns

3. Merchant & Payments Ecosystem

Expand Fam's presence across teen-friendly online and offline merchants

Drive partnerships with QSR chains, e-commerce platforms, OTT, and gaming brands

Increase transaction frequency and stickiness through relevant merchant coverage

4. Institutional Partnerships

Build alliances with schools, colleges, coaching institutes, and youth communities

Drive trust-led onboarding at scale

5. User Acquisition via Partnerships

Build partnerships that unlock high-quality user acquisition at scale

Identify and onboard partners across gaming, edtech, creator ecosystems, and youth platforms

Create scalable distribution funnels via integrations and co-branded experiences

What Success Looks Like

Revenue is the scoreboard — own it, grow it, and be accountable to it from day one

Significant share of new user acquisition driven via partner channels

Reduction in CAC through scalable alliances

Growth in monthly transactions per user

Strong brand recall among younger audiences

Why Join Us

Rare opportunity to build a category-defining brand for the next generation in India

Work directly with founders and leadership — high visibility, high impact

Own a critical growth and revenue lever from day one

Access to the best AI tools and an AI-native work culture — we move faster because we build smarter

Fast-paced, high-ownership culture where builders thrive