Senior Integrated Campaigns Marketing Manager

Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Integrated Campaigns Marketing Manager to join our growing team. As Senior Integrated Campaigns Marketing Manager, reporting to the VP of Revenue Marketing, you will own the strategy, execution, and performance of multi-channel campaigns that drive awareness, pipeline, and revenue. This is a highly cross-functional individual contributor role responsible for translating business priorities into coordinated go-to-market execution and measurable impact.

We’re looking for a modern demand marketer who combines strong campaign fundamentals with AI-enabled ways of working. You know how to use AI to accelerate research, sharpen audience insight, improve execution, and uncover optimization opportunities — and you have hands-on experience applying AI workflows or agents to real marketing challenges. You apply sound judgment, protect quality, keep the customer experience at the center, and are motivated to keep learning as the tools evolve.

Key Responsibilities and Activities:

Lead Integrated Campaign Strategy & Activation

Lead the development of campaign strategies aligned to company growth goals, product initiatives, and revenue targets

Define campaign themes, account- and persona-based audience segmentation, offers, and full-funnel activation plans

Build integrated campaign briefs outlining messaging, channel mix, KPIs, performance goals, and testing hypotheses

Use AI to accelerate campaign research, message development, audience synthesis, and brief creation while applying strong judgment, source validation, and quality control before launch

Partner with Brand, Content, Events, and Product Marketing to package campaign themes into cohesive, multi-channel activation plans including offers, landing pages, CTAs, nurture tracks, webinar/virtual event plans, and paid promotion strategy

Design and execute 1:many and 1:few ABM campaigns for priority target accounts and segments, coordinating multi-channel touchpoints in partnership with Sales

Identify opportunities to use AI to improve campaign planning, personalization, speed, and execution efficiency

Own campaign activation across email, paid media, nurture flows, landing pages, association programs, webinars, and virtual roundtables to ensure coordinated distribution and measurable performance

Ensure consistent campaign positioning across all touchpoints

Content Strategy & Activation for Campaigns

Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments

Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals

Align on timelines and production needs to ensure campaigns launch on schedule

Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation

Use AI and approved tools to adapt campaign narratives into channel-specific assets, accelerate iteration, and support content repurposing while maintaining brand consistency and message accuracy

Partner with Content and Brand to translate core messaging into scalable, repeatable campaign assets using a mix of human creativity, AI support, and sound editorial judgment

Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing

Ensure campaign distribution amplifies and extends the reach of high-value content

Drive Distribution, Conversion & Revenue Performance

Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)

Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies

Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity

Build and refine nurture and lifecycle flows that accelerate funnel progression

Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact

Analyze results, optimize in-flight campaigns, and implement structured testing frameworks

Apply AI and automation to accelerate campaign analysis, identify optimization opportunities faster, improve testing velocity, and support more personalized campaign experiences where appropriate

Use data, testing, and AI-assisted insight generation to refine landing pages, nurture flows, CTAs, and channel performance over time

Partner with Marketing Operations to ensure accurate attribution and performance reporting

Support Product Launches & GTM Initiatives

Collaborate with Product Marketing to bring new products and features to market through integrated campaigns

Align campaign activation with product positioning, buyer journey stages, and sales priorities

Ensure campaigns drive awareness, consideration, and measurable revenue impact

Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation

Drive Cross-Functional Alignment

Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders

Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays

Lead campaign retrospectives to surface insights and optimization opportunities

Share wins and learnings across the organization

Share effective AI-assisted workflows, prompts, and campaign learnings that improve repeatability and raise the team’s overall speed and quality

Partner cross-functionally to identify where AI can improve campaign execution, insight generation, and go-to-market effectiveness without compromising customer experience or brand standards

Knowledge and Skills:

5+ years of experience leading integrated B2B marketing campaigns (SaaS preferred) with a proven track record of driving pipeline and revenue impact

A well-rounded 360° marketer who can translate business priorities into full-funnel campaign strategy and execute across channels

Comfortable operating with urgency in a fast-paced environment, balancing strategic thinking with hands-on activation and continuous in-market optimization

Data-driven and accountable for performance, with experience owning KPIs such as engaged accounts, MQLs, conversion rates, pipeline influence, and revenue contribution

Demonstrated experience applying AI in day-to-day marketing work, or a strong track record of proactively experimenting with new AI tools and translating that curiosity into measurable workflow improvements

Systems-oriented builder who creates scalable campaign frameworks and leverages AI and automation to increase speed, repeatability, and efficiency

Strong judgment in applying AI responsibly, including knowing when to rely on automation, when to validate outputs, and when human review is essential

Strong cross-functional collaborator experienced partnering across Sales, Product Marketing, Content, Brand, Events, and Operations

Experience supporting account-based marketing motions (1:many/1:few) and partnering with Sales on account prioritization and follow-up

Proficient in HubSpot, Salesforce, WordPress, and relevant ABM tools (6sense, Demandbase, UserGems)

Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience)

What Will Make You Stand Out:

Experience scaling campaigns in a growth-stage B2B SaaS company

Strong partnership with content and creative teams to bring campaigns to life

Practical examples of using AI to improve campaign speed, content quality, experimentation, perso