GEA

Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Düsseldorf

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hirly's read of this role

Role family: Marketing
Seniority: Lead / management
Country: DE
Work mode: On-site / unstated
First seen by hirly: 27 Oct 2026

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the posting

Strategic Leadership & Platform Ownership

Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
Ensure seamless integration with CRM and the broader digital ecosystem
Balance global standards with divisional and market-specific requirements
Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

Serve as the strategic partner for Divisional Marketing teams
Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
Provide playbooks, training and consulting to drive adoption and business value
Foster a global community to share best practices and scale successful use cases across GEA
Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
Proven experience with leading Marketing Automation platforms
Strong digital marketing background in an international, matrix organization, B2B background is a plus
Track record in driving governance, process excellence, technology adoption and organizational change
Strong analytical, stakeholder management and change leadership skills
Fluent in English; German is a plus

What we offer:

Work in a supportive, appreciative, and international team
A modern work environment
A wide range of personal and professional training and development opportunities to support your career
Company pension scheme and accident insurance
30 vacation days per year plus December 24th & 31st off
Employee benefits such as discounts on gym memberships, language courses, etc.
Subsidized job bike scheme
Good public transport connections with travel allowance
One additional day off for volunteering
Global bonus program

Original posting on GEA's site ↗

Listed on hirly, a job board. hirly is not the employer: GEA is hiring for this role.

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