hirly
Sign inGet started free

GEA

Senior Manager – Marketing Automation & Digital Demand Generation (f/m/d)

Düsseldorf

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at GEA first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included
Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

See how it works

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Role family
Marketing
Seniority
Lead / management
Country
DE
Work mode
On-site / unstated
First seen by hirly
27 Oct 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

Responsibilities / Tasks

Strategic Leadership & Platform Ownership

  • Define and drive GEA's global Marketing Automation strategy, roadmap and operating model in close partnership with Divisional Marketing and aligned with the Sales Excellence strategy
  • Act as the global business owner of GEA's Marketing Automation platform and lead its rollout, adoption and continuous optimization
  • Leverage automation, data and AI to enhance customer engagement, demand generation and commercial effectiveness

Governance, Standards & Demand Generation

  • Establish global governance, standards and best practices across lead management, segmentation, scoring, nurturing, campaign execution, data quality and reporting
  • Ensure seamless integration with CRM and the broader digital ecosystem
  • Balance global standards with divisional and market-specific requirements
  • Enable scalable customer journeys and strengthen Marketing-to-Sales handover and pipeline generation

Divisional Partnership, Adoption & Performance

  • Serve as the strategic partner for Divisional Marketing teams
  • Support Divisions in planning, launching and optimizing demand generation campaigns and automated customer journeys
  • Provide playbooks, training and consulting to drive adoption and business value
  • Foster a global community to share best practices and scale successful use cases across GEA
  • Define KPI frameworks, reporting and dashboards to measure adoption, engagement, lead quality and pipeline impact
  • Lead stakeholder alignment and change management across Marketing, Sales, IT, Data and Business

Your Profile / Qualifications

  • 7+ years of experience in Marketing Automation, Demand Generation or Digital Marketing
  • Proven experience with leading Marketing Automation platforms
  • Strong digital marketing background in an international, matrix organization, B2B background is a plus
  • Track record in driving governance, process excellence, technology adoption and organizational change
  • Strong analytical, stakeholder management and change leadership skills
  • Fluent in English; German is a plus

What we offer:

  • Work in a supportive, appreciative, and international team
  • A modern work environment
  • A wide range of personal and professional training and development opportunities to support your career
  • Company pension scheme and accident insurance
  • 30 vacation days per year plus December 24th & 31st off
  • Employee benefits such as discounts on gym memberships, language courses, etc.
  • Subsidized job bike scheme
  • Good public transport connections with travel allowance
  • One additional day off for volunteering
  • Global bonus program
  • Did we spark your interest?
  • Then please click apply above to access our guided application process.
Original posting on GEA's site ↗

Listed on hirly, a job board. hirly is not the employer: GEA is hiring for this role.

Similar jobs

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job