Senior Marketing Manager, Brand Experience

About OpenSesame

• OpenSesame is transforming workforce development with an AI-powered marketplace of skill-building courses and learning pathways. We help organizations build skills and stay compliant through a high-quality content catalog, seamless LMS/LXP integrations, and advanced capabilities like skills-based curation and multilingual content creation. More than 2,000 companies, including 150+ of the Global 2000, rely on OpenSesame to develop the world's most productive and admired workforces.
• Learn more: www.opensesame.com/about

About the Role

OpenSesame is entering its next phase of growth, and how we show up in the market has never been more important. We are strengthening our brand discipline, sharpening how we communicate, and building a more scalable content and creative engine.

As Senior Marketing Manager, Brand & Creative, you will be the steward of the OpenSesame brand across both visuals and words. You will ensure our brand shows up consistently, clearly, and credibly across customer-facing content, campaigns, PR, sales materials, and internal requests.

This is not a graphic design role or a traditional creative director role. You will lead the people, processes, standards, and AI-enabled workflows that bring the brand to life. You will manage a small team of designers, copywriters, and contractors, while helping the broader organization use approved brand tools and AI agents to create stronger, more consistent work at scale.

You will partner closely with Product Marketing, which owns the corporate messaging framework, positioning, and product narrative, and with the Growth team, which owns demand generation, campaign execution, website performance, and funnel outcomes. Your role is to translate strategy into high-quality content and creative that supports market awareness, sales effectiveness, and pipeline growth. This position reports directly to the CMO.

Key Responsibilities:

Brand Stewardship: Serve as the steward of the OpenSesame brand across visual identity, voice, and creative execution. Monitor market trends, competitors, and customer expectations to ensure our brand remains relevant, differentiated, and consistently represented across every customer touchpoint.

Content & Editorial Strategy: Own the editorial calendar and content strategy, developing thought leadership, executive communications, customer stories, PR, and marketing content that strengthens brand awareness and supports business growth.

Creative Operations & Team Leadership: Lead the creative team of designers, copywriters, and contractors while managing the marketing request queue to ensure high-quality work is prioritized, delivered efficiently, and aligned to business objectives.

AI-Enabled Marketing: Implement AI-enabled tools, workflows, and agents that help the team and broader organization create high-quality, brand-aligned assets more efficiently and at greater scale.

Growth Partnership: Partner with the Growth team to develop compelling creative concepts and content that supports campaigns, demand generation, customer expansion, and sales enablement.

Cross-Functional Collaboration: Partner closely with Product Marketing, Growth, Product, Sales, Customer Success, and Executive Leadership to translate strategy into compelling market-facing experiences and ensure consistent brand execution across the business.

Performance Objectives

First 30 Days: Learn Quickly, Build Relationships, Deliver an Action Plan

Complete a brand audit and identify the top five opportunities to improve consistency, quality, and market impact.

Deliver a 90-day action plan outlining priorities for brand governance, editorial strategy, creative operations, and AI enablement.

Establish relationships with key stakeholders across Growth, Product Marketing, Sales, Customer Success, and Product, and identify the highest-priority content and brand needs.

Take ownership of the marketing request queue, and all request submission channels, and implement immediate improvements to prioritization, visibility, and workflow.

Identify at least one AI-enabled workflow that can be implemented quickly to improve the speed or quality of content and creative production.

Begin contributing to active projects, demonstrating immediate ownership of content, creative, and brand decisions.

By the End of Q1: Put the Operating System in Place

Launch the new brand governance framework, including templates, standards, and review process, not only for the content and workflows your direct team owns, but for all of marketing and the entire organization.

Deliver a revised editorial strategy and annual content calendar.

Establish the operating model for creative requests and cross-functional intake.

Deliver a plan for AI-enabled content and creative workflows, implementing at least three.

Launch or refresh priority brand assets in support of Growth campaigns and Product Marketing initiatives.

Define and begin reporting on brand index, share of voice, and content contribution to SALs and opportunities.

First 6 Months: Improve How Marketing Operates and Identify Signs of Improved Brand Sentiment

Establish a mature brand governance program that improves consistency across campaigns, sales enablement, product marketing, PR, social, events, and customer communications.

Build a scalable content operation that consistently delivers high-quality assets aligned to company priorities and quarterly campaigns.

Implement AI-enabled workflows that measurably improve the speed, quality, and efficiency of content and creative production.

Strengthen OpenSesame's external presence through thought leadership, executive bylines, PR, and earned media opportunities.

Improve collaboration and service levels across Marketing by creating a predictable intake, prioritization, and delivery process for creative and content requests.

Establish reporting and regular reviews for brand index, share of voice, content contribution to SALs and opportunities, and creative team performance.

By the End of Year 1: Showcase Notable Improvements in Brand Sentiment for OpenSesame

Establish OpenSesame as a more recognizable, differentiated, and trusted brand within the enterprise learning market.

Demonstrate measurable improvement in brand index, share of voice, and content contribution to pipeline, including SALs and opportunities.

Build a creative and content organization that scales through strong leadership, disciplined processes, and AI-enabled execution.

Create a repeatable operating model that enables Marketing to respond quickly to business priorities while maintaining a consistently high standard of creative and brand execution.

Position the Brand & Creative function as a strategic partner to Growth, Product Marketing, Sales, Customer Success, and Executive Leadership, helping translate business strategy into compelling market experiences.

You might notice we don’t have the typical list of requirements and buzzwords here. That’s intentional.

We’re looking for proven examples from your career that show you can do this job, that you’ve built systems, driven alignment, and created impact at scale. When you look back a year from now, you’ll know you’ve made OpenSesame better, faster, and stronger because of your leadership.

Although it should go without saying (but it doesn’t), OpenSesame is an equal opportunity employer and we strive to create a welcoming, inclusive environment that celebrates diversity.

We use AI. For real. Every team at OpenSesame works with AI tools daily, not as a buzzword, but as practice. You'll build fluency that most companies are still talking about adopting, with hands-on training and clear guardrails to experiment responsibly. AI amplifies your creativity and judgment. It doesn't replace them. The skills you build here travel with you.

Location: This position can be based anywhere in the US. We operate as a