Social Content Creator

Social Content Creator

Blossom Health exists to solve the mental health epidemic in America by partnering with psychiatrists to expand access to affordable, timely, clinically-effective mental healthcare. Our AI-native care platform is loved by hundreds of clinicians and tens of thousands of patients.

We’re a Series A company with $20M+ raised from Headline, Village Global, and the founders of General Catalyst, Flatiron Health, Sword Health, Fay, Elemy, Zip, Blank Street, Assured, Bridge, Birches Health, and Enzo Health.

The Role:

We’re looking for a Founding Social & Content Creator to build Blossom’s social presence into a major engine for brand awareness, trust, and growth.

This is not a traditional social media manager role . We’re looking for someone who can take an idea from a blank page to something people actually want to watch, share, save, and talk about.

You’ll own Blossom’s organic presence across TikTok, Instagram, and Facebook from end to end: developing concepts, filming, editing, publishing, engaging with our community, studying performance, and figuring out what to make next.

You’ll also create UGC-style content that can cross over into paid acquisition, working closely with our marketing team to develop hooks, concepts, and creative variations for Meta and TikTok.

This is a highly autonomous role. We want someone who has strong creative instincts, moves quickly, understands internet culture, and is excited to build our platforms rather than inherit an existing playbook.

Why You Should Work Here:

🚀 Build something from the ground up: You’ll have the opportunity to shape how one of the fastest-growing mental healthcare companies in the country shows up online

🎥 Actually create: This isn't a role where you brief agencies all day. You'll have the autonomy to ideate, shoot, edit, publish, experiment, and iterate yourself

📈 Your work will be measurable: We want to build social into a real growth channel, not just a place where we post company updates

🧠 Make mental healthcare interesting: Turn complicated, sensitive, and sometimes intimidating topics into content people actually want to consume and share

⚡ Move fast: Test ideas quickly, learn what works, double down on winners, and kill what doesn't

🤝 High trust and autonomy: We care about results and creative judgment. You'll have significant ownership over what Blossom looks and sounds like online

What You'll Do:

Own Blossom’s day-to-day presence across TikTok, Instagram, Facebook, and emerging social platforms

Develop Blossom’s organic social strategy, recurring content formats, creative concepts, and publishing cadence

Concept, script, film, edit, and publish short-form video from start to finish

Be comfortable appearing on camera and pulling other members of the Blossom team into content

Build repeatable content franchises that audiences recognize and want to come back to

Identify trends, conversations, hooks, and formats early and figure out how Blossom can participate without sounding forced or corporate

Create UGC-style paid creative for Meta and TikTok, including multiple hooks, cuts, and calls to action for testing

Work with creators, clinicians, patients, and members of our team to source and produce compelling content

Manage and grow our social community through comments, DMs, and conversations

Navigate mental-health content thoughtfully while following privacy, clinical review, and escalation guidelines

Track performance across views, reach, watch time, shares, saves, follower growth, profile visits, and site traffic

Use performance data to constantly refine what we create and where we invest our time

Stay obsessed with what is happening on the internet and continuously experiment with new formats, platforms, creators, and ideas

You'll Be a Good Fit If:

You have 1–3 years of experience creating content or running social for a brand, startup, agency, creator, or your own audience

You have personally grown a social account to 50K+ followers or can show comparable evidence of meaningful audience growth

You’ve created content that has generated 1M+ organic views within a 90-day period

You have a portfolio of short-form content that you personally concepted, filmed, and edited

You understand why certain videos take off and can break down the hook, pacing, format, audience, and distribution behind them

You’re fluent in TikTok, Instagram Reels, Stories, Facebook, and short-form internet culture

You can edit quickly in CapCut, Premiere, or similar tools

You understand what makes organic content different from paid creative and can make content that works in both environments

You’re comfortable on camera and comfortable directing other people on camera

You’re highly self-directed. You don't need someone handing you a content calendar every Monday

You have strong creative judgment and aren't afraid to test weird ideas

You move quickly and would rather publish, learn, and iterate than spend two weeks debating a single post

You have good judgment around sensitive topics and understand that mental healthcare requires a higher bar for accuracy and trust

You’re authorized to work in the United States

You’re excited to be in-person in New York City 5 days a week

Bonus: You’ve built an audience from zero, created paid social ads that converted, worked with creators or influencers, or created content in healthcare, wellness, consumer, or another regulated category.

What We're Looking For:

Internet native - you understand what people are watching, sharing, talking about, and why

Creator first - you don't just manage content; you make it

Highly self-directed - you can turn a broad goal into ideas, content, experiments, and results without waiting for instructions

Creative and analytical - you care equally about making something great and understanding whether it worked

High velocity - you can produce a lot, learn quickly, and keep raising the bar

Strong taste - you know when something feels fresh, interesting, funny, useful, or painfully corporate

Comfortable experimenting - you're willing to try ten ideas to find the one that takes off

Ownership mindset - you think about Blossom's audience and platforms like they're your own

Humble - you care more about making great work and growing the brand than getting credit for every idea

What Success Looks Like:

We want someone who is excited by an ambitious goal: turn Blossom into a mental-health brand people actually want to follow.

In your first few months, that means rapidly testing formats, establishing Blossom's voice, finding repeatable content winners, and building meaningful organic momentum.

We aren't hiring someone to simply keep our feeds active. We're hiring someone who wants to prove they can build an audience from the ground up.

Compensation & Benefits:

$70,000–$85,000 base salary , based on experience

Meaningful equity ownership

Significant growth opportunities as Blossom and the marketing team scale

Beautiful, sunshine and snack-filled office in the heart of Flatiron, Manhattan

Health, dental, and vision insurance

A focus on outcomes, not hours

Team outings and offsites

Unlimited PTO