UX Designer, Customer Strategy Department - Platform Strategy Supervisory Department (PFSD)

Job Description:

Business Overview

Rakuten Group is headquartered in Japan and serves approximately 100 million domestic customers and 2 billion customers across 30 countries worldwide. We provide more than 70 services across various fields including e-commerce, payment services, financial services, telecommunications, media, and sports.

Department Overview

Rakuten has expanded its business scale with the shopping mall business “Rakuten Ichiba” and the credit card business “Rakuten Card” as core pillars, achieving consolidated revenue of 2.2 trillion yen and domestic gross transaction value of 6.0 trillion yen.

Looking ahead, Rakuten aims to establish a stronger “Rakuten Ecosystem,” including offline daily-life settings, by fully utilizing assets cultivated primarily online, such as Rakuten Members, Rakuten Points, brand strength, and member data.

This position is within the Platform Strategy Division, a corporate organization directly under the COO and Vice President. The division does not operate individual services; instead, it drives cross-Group marketing and ecosystem growth strategies.

As the only division at Rakuten Group responsible for company-wide, cross-functional initiatives based on overall corporate strategy, it offers opportunities to develop a broad strategic perspective while engaging in high-level planning and execution.

Position:

Why We Hire

We are seeking a UX Designer who will help drive the evolution of user experiences as we create new services and expand existing ones. The team consists of diverse specialists such as strategists, marketers, analysts, researchers, and designers who work daily to enhance service value.

The Experience Section is also exploring new user experiences utilizing generative AI, including AI-enhanced design processes and research methods. The UX Design Team is at the forefront of these efforts, pursuing deeper insights and more meaningful experience design.

In this role, you will contribute to core initiatives within customer strategy, refining services through continuous analysis, research, and validation.

Your work has the potential to deliver new value to millions of users. Join us in shaping that future.

Position Details

- Conduct UX design for products and services within the Rakuten Ecosystem

- Define value propositions and concepts based on business and user needs during strategy phases

- Create wireframes and mockups that embody the defined concept

- Collaborate with directors, designers, and engineers to design products and services

- dentify opportunities and issues within the UX domain

- Conduct user research and extract meaningful insights

- Create prototypes to validate value propositions and usability, and to facilitate team communication and decision-making

Work Environment

- Expected Assignment: Platform Strategy Division → Customer Strategy Department → Experience Section

- The Platform Strategy Division has approximately 60 members, balanced gender ratio, average age in the mid-30s

- Many members joined mid-career, and the division welcomes diverse backgrounds such as consulting, IT, platform companies, venture companies, telecommunications, and content operations

- The Experience Section consists of approximately 15 members (Web Directors, UX Designers, UI Designers, Front-end Engineers), with similar demographics

Mandatory Qualifications:

Desired Traits

- Takes ownership of deliverables and follows tasks through to completion

- Works effectively in teams and collaborates to achieve outcomes

- Demonstrates strong communication, coordination, and interpersonal skills

- Shows willingness to learn beyond one’s specialty, including business, marketing, and data analysis

- Adapts flexibly to change without being constrained by past experience

- Able to manage multiple tasks and projects in parallel

Required Skills and Experience

- 3+ years of experience in UX design or direction for web services

- Experience in persona development, scenario design, and extracting user needs based on research

- Knowledge of and practical experience with HCD (Human-Centered Design)

- Experience identifying issues and validating hypotheses through user interviews and usability testing

- Proficiency with design tools such as Figma and Adobe CC

- Business-level Japanese

Desired Qualifications:

- Facilitation skills for promoting UX design in collaboration with stakeholders

- Experience designing and facilitating ideation workshops

- Knowledge or experience in access analytics

- Experience with new service launches, site renewals, or redesign initiatives

- Experience contributing as a project leader or core member

- Basic knowledge or hands-on experience with HTML, CSS, or JavaScript

- Experience in designing or improving iOS / Android applications

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Languages:

Japanese (Overall - 4 - Fluent)