Web Producer - FMCG Customer Strategy Section, FMCG Customer Strategy Department (C&M)

Job Description:

• Department Overview
• The FMCG Customer Strategy Department operates multiple shops on Rakuten Ichiba, including "Rakuten 24," a direct-to-consumer service for fast-moving consumer goods.
• Rakuten 24 is a unique position where Rakuten itself operates as a first-party model store within Rakuten Ichiba, allowing employees to gain experience as a business company while remaining in-house.

• Our department contributes to the business by handling UI/UX improvements, web page production, data analysis, and marketing.
• Beyond processes such as advertising sales, driving traffic to store pages through events, and delivering creative assets, you can improve your skills through the entire business, from product procurement to sales, page production, shipping, logistics, and UX confirmation until the product reaches the customer.

• From a Web Producer's perspective, you can gain the following experiences.
• 1. Comprehensive Business Production Experience: You will be involved in the entire "Rakuten 24" business, from product procurement to logistics and sales, gaining dynamic experience in driving a business.
• 2. UI/UX Improvement and Sales Contribution on a Large-Scale EC Site: On the massive Rakuten Ichiba platform, you will work on UI/UX improvements and sales enhancement measures that impact many users, realizing significant achievements.
• 3. Data-Driven Decision Making and Marketing Strategy Development: You will develop skills in utilizing rich data, thinking logically to improve websites, and formulating and executing effective marketing strategies.
• 4. Project Management Skills through Collaboration with Diverse Stakeholders: You will improve your advanced communication and management skills by collaborating with various internal and external stakeholders to lead projects to success.

Rakuten 24: https://24.rakuten.co.jp/

• Position:
• Why We Hire
• The FMCG Customer Strategy Department operates "Rakuten 24," a large-scale e-commerce service on Rakuten Ichiba that handles a wide range of products, including daily necessities, baby products, and pet supplies. Our vision is not merely to sell products, but to maximize growth in each category and thoroughly enhance customer satisfaction, thereby building an indispensable service deeply rooted in users' daily lives.

Currently, "Rakuten 24" continues its steady growth, and we are aiming for further improvements in user experience and business expansion. In this growth phase, we believe the power of a Web Producer who can deeply understand vast purchasing data and user insights, and formulate and execute strategies based on them, is absolutely essential.

In this position, you will be able to fully leverage the extensive data cultivated on Rakuten Ichiba, Japan's largest e-commerce platform, and the flexibility of being a business company within the FMCG Customer Strategy Department. You will be involved in everything from planning to execution and performance verification. Your initiatives will directly contribute to improving the purchasing experience for millions of users and enriching their daily lives.

Won't you join us in realizing a vision of creating new value for Rakuten's e-commerce site, approaching it from a user-centric perspective and working with vast amounts of data?

• Attraction
• 1. Experience in Producing on an Overwhelming Business Scale and During a Growth Phase
• "Rakuten 24" is a large-scale service that leads the sales of daily necessities on "Rakuten Ichiba," one of Japan's leading EC malls. In this position, you can produce the growth of a service directly connected to the lives of millions of users, from the forefront. Currently, we are in a phase of further business expansion, and the biggest appeal is that your plans and measures will directly impact sales and customer satisfaction, allowing you to feel the results firsthand. You can gain dynamic experience in an environment that combines the speedy decision-making and execution capabilities of a business company, while utilizing the resources of the massive Rakuten Ichiba platform.

• 2. High Degree of Autonomy and User-Centric Organizational Culture
• In the FMCG Customer Strategy Department, you have a high degree of autonomy to consistently handle everything from planning based on user insights to execution and effectiveness verification. This is not just about performing assigned tasks; it's an environment where you can independently think, propose, and materialize ideas on "how to make users happier" and "how to grow the business further." You can closely collaborate with members of diverse expertise, such as buyers, engineers, and designers, sharing ideas in an open environment to create services. A truly user-centric organizational culture is deeply rooted, where service improvements are driven by user feedback.

• 3. Oversee the Entire Business and Build a High Market Value Career
• In this position, you will not only deepen your expertise as a Web Producer but also cultivate a perspective that oversees the entire business, "from product procurement to sales, logistics, and customer experience." You will acquire diverse skills through a wide range of tasks, such as product strategies in collaboration with buyers, promotion strategies with marketing personnel, and site improvements with data analysts.

• Skills Acquired:
• - Data-driven strategy formulation and execution capabilities
• - UI/UX improvement skills for large-scale EC sites
• - Project management capabilities involving diverse stakeholders
• - A perspective to understand the entire business and maximize business results
• For future career paths, in addition to promotion to management positions, it is possible to pursue a wide range of career paths such as marketing, product management, and business development, depending on your aspirations and aptitudes.

• 4. Fusion of Rakuten Group Resources and the Dynamism of a Business Company
• The greatest strength of "Rakuten 24" is its ability to **combine "the robust technological foundation and extensive resources of the Rakuten Group" with "the dynamism of moving the entire business, unique to a business company like the FMCG Customer Strategy Department."** While having an environment that leverages Japan's largest EC ecosystem, vast purchase data, and cutting-edge technologies like generative AI, you can experience everything from upstream to downstream business operations internally, including product procurement, logistics, web production, and marketing. This allows you to feel how your work contributes to the entire business and acquire highly marketable skills with great fulfillment, offering a unique appeal unmatched by competitors.

• Position Details
• As a Web Producer, you will be responsible for developing and executing "storefront" strategies for each product category in collaboration with buyers, starting from customer analysis based on purchase data and qualitative research. This will apply to EC sites, including "Rakuten 24" on Rakuten Ichiba. You will comprehensively handle everything from planning based on user insights, leading the execution phase (project management), to evaluating the effectiveness of measures and planning improvements, aiming to maximize customer satisfaction and business growth.

• Specific Job Responsibilities
• - Customer Data Analysis and Insight Extraction:
• Identify customer insights based on purchase data, access data, user behavior data, and qualitative research (surveys, interviews, etc.).
• Discover issues and identify opportunities through category-specific and customer segment-specific analysis.
• - Data-Driven Planning:
• Based on the analysis results, market trends, and competitive landscape, formulate sales strategies, promotion strategies, and website improvement plans for each category.
• Collaborate with buyers to materialize product lineups, pricing strategies, and campaign details.
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