hirly
Sign inGet started free

Astro

AVP, Trade & Product Marketing

All Asia Broadcast Centre

See how you match this job — and similar ones. Free.

Upload your resume and hirly scores it against this role at Astro first, then against similar open jobs, and shows where you fit and why.

PDF or DOCX, up to 12MB. No sign-up to see your matches.

Get past the screening software and onto a recruiter's desk

hirly rewrites your resume for this job — matching the keywords and skills in the posting, moving your most relevant experience to the top, and writing a cover letter to fit. About 30 seconds.

  • Keywords matched to this posting
  • Fit score before you apply
  • Cover letter included

Matched against 2.6M live jobs from 190,000+ employers in 200+ countries.

Tailor my resume for this job →

Apply from your AI assistant

Connect hirly to Claude and ask it to apply to this job. hirly tailors your resume, fills the employer’s form and asks before sending. ChatGPT: manual setup today.

See how it works

Some employer sites stop an application at a CAPTCHA or sign-in and hand it back with a link. Applying needs a paid plan. Works with any assistant that supports MCP.

hirly's read of this role

Role family
Product marketing
Seniority
Mid level
Country
MY
Work mode
On-site / unstated
First seen by hirly
27 Sept 2026

Derived automatically from the posting. Upload your resume above to see how the role scores against it.

the posting

WHY JOIN US?

We practice a vibrant & energetic office culture.

We provide opportunities for career advancement within the company.

Good performance is always rewarded accordingly.

“ It's our people that make Astro Malaysia’s leading entertainment company. We are an inclusive employer, to enable everyone at Astro to be their best. We embrace differences – we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products/services and our community. We also understand and appreciate that diversity is a driver of creativity and innovation, which will make our business more competitive, compelling and profitable. ”

JOB RESPONSIBILITIES:

  • Lead in alignment among stakeholders and partners for product marketing ( ie: Astro PayTV) brief.
  • Lead in GTM strategy for product marketing ( ie: Astro PayTV) from ATL, On Ground , Online to BTL
  • Work in collaboration with Media and Budget to strategies GTM that’s aligned with the market opportunity.
  • Provide leadership in direction of product marketing GTM, plan initiatives that drives quantifiable impact and results.
  • Seek opportunities to create unique & exclusive collaboration among content team, sales team and external partners.
  • Oversea campaign roll-out, gather learning and implement continuous improvements to drive efficiency and results.
  • Acts as project manager and point of contact for all product marketing ( ie: Astro payTV). This includes the preparation of project and business plans and timelines.

REQUIREMENTS:

  • Working experience in marketing communication/trade marketing
  • Excellent writing skills in English
  • Good communication skills in English and BM
  • Good analysis of campaign performance marketing for digital and social
  • A strong interest/ knowledge in Radio, Music, Entertainment and Lifestyle related content and a flair for developing content in this area.
Original posting on Astro's site ↗

Listed on hirly, a job board. hirly is not the employer: Astro is hiring for this role.

Similar jobs

Browse similar roles

Want this one?

Upload your resume and hirly rewrites it for this job and writes the cover letter — in about thirty seconds, before you sign up.

Tailor my resume for this job