Director / Senior Manager - Market Shaping & Value - Interventional



 We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.





Job Description

Market Access

· Own the Greater Asia Market Access and Market Shaping strategy for BD Interventional, aligning regional priorities and investment choices with global business strategy, country needs and enterprise objectives

• •Identify and prioritize coverage, reimbursement, funding, policy and commercial adoption barriers; translate external insights into clear business implications, risk mitigation plans and growth opportunities
• •Shape optimal pathways for market access through coding, coverage, reimbursement, funding and payment-policy mechanisms, including payer engagement and technical components of HTA and reimbursement discussions.
• •Partner with Medical Affairs, HEOR and business stakeholders to identify and align the clinical, economic and real-world evidence priorities required to support Market Access, customer adoption, clinical differentiation and long-term value creation, and help ensure evidence-generation investments are linked to business objectives

Integrate Market Access considerations into launch planning and commercialization activities, ensuring reimbursement, evidence, policy, stakeholder engagement and pricing requirements are incorporated into launch readiness and adoption plans

• •Serve as a senior strategic counselor to country market access teams, providing an advanced understanding of pricing strategies, funding streams, evidence needs and engagement approaches
• •Establish and scale market access capabilities, tools and standards across CASAJ; lead workshops and training and promote disciplined articulation and use of evidence needs, economic value propositions and compliant health-care economic information.

Market Shaping

Partner with Marketing, Medical Affairs and Commercial teams to identify and address barriers to customer adoption, strengthen value propositions, support clinical differentiation, and accelerate value realization throughout the product lifecycle

Lead implementation of a lifecycle Market shaping and value model across selected strategic BD Interventional initiatives, integrating evidence generation, access planning, adoption strategy and long-term value realization across the product lifecycle; establish governance, priorities, milestones and success measures, and create a scalable blueprint for future deployment.

Lead cross-functional governance for complex, high-visibility initiatives and serve as the strategic integrator across Marketing, Medical Affairs, HEOR, Government Affairs, Regulatory and Commercial teams, ensuring alignment around a common lifecycle value plan

Translate external policy developments into actionable activities that leverage collective expertise of Government Affairs, Regulatory Affairs, Medical Affairs as well as country and business leaders to effectively execute those activities

Establish and scale capabilities, tools and standards across Greater Asia through lifecycle planning frameworks, access-readiness assessments, governance processes, dashboards, coaching and capability-building programs; promote a culture of collaboration, accountability and continuous improvement

Develop talent through coaching, feedback, stretch assignments and succession planning, while fostering a culture of collaboration, accountability, continuous improvement and growth mindset.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Required Skills

Optional Skills

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Primary Work Location

SGP The Strategy

Additional Locations

Work Shift

SG Normal Office 0900-1800 (Singapore)