Full stack content producer

Full Stack Content Producer

Location: Bengaluru (RR Nagar HQ) · Regular shoot travel to Bidadi plant and other relevant locations

Team: Marketing

Type: Full-time, on-site Experience: 4–6 years

Note : This is a hands-on role. You will be storyboarding, shooting, editing and mixing yourself — not briefing an agency and waiting.

What you'll own

1. Content strategy & storyboarding

• •Build and run the monthly content calendar for Instagram (Reels, carousels, stories) and YouTube (long-form + Shorts)
• •Turn product launches, festive moments, factory stories and farm stories into scripts, hooks and shot-by-shot storyboards
• •Maintain a live bank of formats, trending audio, hooks and reference reels — and know which ones are worth chasing
• •Obsess over the first three seconds and the retention curve after it

2. Production

• •Pre-production: casting, recce, props, food styling coordination, call sheets, shoot budgets
• •Direct and shoot on location — HQ, the plant floor at Bidadi, farms, and retail shelves
• •Be a one-person crew for scrappy daily content, and manage a full crew, DOP and freelancers for hero campaigns
• •Keep the shoot calendar realistic against launch and festive timelines

3. Post-production

• •Edit for platform: vertical-first Reels and Shorts, plus long-form YouTube storytelling
• •Sound design and mixing — music selection, VO record and clean-up, SFX, levelling, and rights clearance on every track used
• •Motion graphics, packaging animations, subtitles in English/Hindi/Kannada, thumbnails, basic colour grade

4. Influencer & creator collaborations

• •Identify, shortlist, negotiate with and manage creators across food, comedy, parenting and regional Kannada/Hindi pages
• •Write creator briefs that protect the brand while letting the creator still sound like themselves
• •Run barter, paid and long-term ambassador tracks; track deliverables, timelines, usage rights and spends

• •5. Measure and iterate
• •Own the numbers: retention, watch time, saves, shares, CTR, follower and subscriber growth, creator ROI
• •Weekly read of what performed and why; monthly retro that actually changes the next calendar
• •Hand winning creative to performance marketing and e-commerce

Must have

• •A showreel or portfolio link. This is non-negotiable — we will look at it before the CV
• •Strong editing on Premiere Pro or DaVinci Resolve; sound work on Audition or equivalent; motion on After Effects
• •Camera literacy — mirrorless bodies, basic lighting, lav and shotgun audio, and the judgement to know when a phone is the better tool
• •Fluency in Indian internet culture, food content and meme cycles

Good to have

• •Food and FMCG shoot experience, and instincts for food styling
• •Writing in Kannada and/or Hindi
• •Photoshop, Figma or Canva for statics and packaging-adjacent assets
• •Working knowledge of Meta creative specs, YouTube SEO, and quick-commerce asset formats (Blinkit, Zepto, Instamart)