Marketing Manager RTD - Japan

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Quote from Hiring Manager

"This role is the growth engine for our RTD transformation in Japan. You will take the world's most iconic whiskey trademark and build a bold, culturally relevant, premium RTD portfolio from the ground up in a growing market."

Meaningful Work From Day One

The Marketing Manager, Jack Daniel’s RTD leads the strategic development and pipeline execution of our Ready-to-Drink (RTD) portfolio in Japan, specifically driving the highly anticipated RTD Project. This role owns the end-to-end brand strategy, consumer insights, and aggressive innovation roadmap required to successfully launch and sustain our premium RTD offering and future liquid territories.

What You Can Expect

● Strategic Architecture: Own the multi-year brand roadmap for Jack Daniel's RTD, expanding our presence from the core unflavored highball into a holistic category strategy.

● Innovation Delivery: Lead the innovation pipeline from concept development through rapid commercialization (12 months end-to-end). Establish a consistent pipeline of new innovations concepts and manage multiple annual launches to support overall portfolio growth.

● Cross-Functional, Global Collaboration & Project Management: Serve as the central partner to the Global Brand Teams, Supply Chain, and regional leadership to ensure full operational alignment and resource protection for the core whiskey portfolio.

● Portfolio Diversification: Evaluate and model high-premium opportunities within adjacent segments like Chu-hai and non-Jack trademarks to capture incremental market value pools.

● Marketing & A&P Management: Oversee the management of A&P budgets, ensuring efficient spend across the brand portfolio. Implement post-evaluations of brand-led spend and marketing activities to improve future campaigns.

● Brand Campaigns & Activation: Lead the development and implementation of key brand campaigns. Work with marketing and trade teams to adapt campaigns for various channels and customer needs, ensuring KPIs and resources are aligned.

● P&L & Performance Ownership: Maintain strict commercial rigor over the RTD brand health, evaluating product velocity hurdles within the CVS and Supermarket channels to mitigate delisting risks.

What You Bring to the Table

● Experience: 7+ years of brand management experience in the FMCG or Beverage Alcohol sector in Japan, with deep operational knowledge of the local RTD landscape.

● Language: Native/Fluent Japanese and professional fluency in English (both speaking and writing).

● Analytical Rigor: Exceptional ability to interpret category data (e.g., Intage, IWSR) to synthesize realistic size-of-the-prize valuations and defend premium pricing structures.

● Stakeholder Influence: Advanced communication skills with a proven track record of influencing cross-functional teams (Sales, Finance, Supply Chain).

● Tech Savvy: High proficiency in MS Office and standard brand tracking platforms.

What Makes You Unique

● Deep expertise in managing the aggressive lifecycle and quick-turn innovation cycles typical of the Japanese CVS channel, with a proven formula for keeping permanent SKUs alive past the 6-month threshold.

● An entrepreneurial, builder mindset that can successfully launch a major corporate project under tight timeline constraints, balancing immediate commercial pressures with long-term brand equity.

● A masterful command of local liquid trends, flavor dynamics, and food-pairing insights, with a clear understanding of how to premiumize unflavored profiles in a historically price-sensitive market.

• Who We Are
• We believe great people build great brands. And we know there is Nothing Better in the Market than a career at Brown-Forman. Being a part of Brown-Forman means you will grow both personally and professionally. You will have the opportunity to solve problems, seize opportunities, and generate bold ideas. You will belong to a place where teamwork matters and where you are encouraged to bring your best self to work.

• What We Offer
• Total Rewards at Brown-Forman is designed to engage our people to ensure sustainable and profitable growth for generations to come. As a premium spirits company, we offer equitable pay structures for individual and company performance alongside a premium employee experience. We offer a range of premium benefits that reflect our company values and meet the needs of our diverse workforce.

#LI #jackdaniels

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L3 Number of Openings Available:

1